title
The title of this article can easily arouse readers' curiosity. What made the author spend so much money? The quality of the title determines the opening rate of the article.
1) The topic sets suspense and makes readers want to know what it is.
2) The title uses tens of thousands of figures to show that this matter is about money, which is quite a lot. Will you encounter similar things and learn from the author's experience?
3) It will give readers a feeling of taking advantage of it, and feel that they will lose so much money if they don't understand it. This problem is very serious.
main body
It is divided into three parts: the history of tooth extraction, the importance of tooth cleaning and the implantation of electric toothbrush.
Experience the history of tooth extraction and tears:
Painful stories to emotional people. The author spent six months on tooth extraction, tooth filling and root canal treatment, spent three iPhoneX money, and most importantly suffered. Anyone who has experienced dental problems knows the pain.
Last year, I experienced toothache and was treated. I was advised by my doctor to have my teeth pulled out. At the beginning of the article, I feel the same way about toothache.
The importance of cleaning teeth:
1) The author and her husband washed their teeth together and found that the teeth were broken and filled. The doctor repeatedly stressed the importance of cleaning teeth. The author shows that he is not careless in brushing his teeth, but there are still problems with his teeth, which leads to the most important purpose of brushing his teeth: removing dental plaque.
2) There are factual arguments. According to the authoritative report of Daily Mail, serious oral bacteria will increase the risk of cancer death by 80% and may reduce the life span of 13 years. Authoritative data causes readers to panic, and paying attention to brushing your teeth will have serious consequences.
Advertisement of implantable electric toothbrush
1) clean teeth and lead out the electric toothbrush. What everyone is doing when brushing their teeth every day, the problem of teeth is closely related to everyone. The author experienced a painful tooth experience and talked about the importance of brushing teeth.
2) Analyze the electric toothbrush from the aspects of working principle, bristles, speed, cost performance and face value. We all know that there are many kinds of electric toothbrushes in the world, and the prices are not cheap. Buying an electric toothbrush that doesn't work well will waste money.
3) Selling point of electric toothbrush:
Performance: acoustic vibration, low volume, soft hair, high vibration frequency, four adjustment modes, changing the head into facial cleanser, which is also suitable for people with sensitive skin, waterproof and long waiting time (about 6 weeks after charging).
From the appearance: exquisite, high-grade, lettering service.
? Product brand: the founder is the former general manager of oral research in Asia of Procter & Gamble, which is tailor-made for Asians.
4) Guide the purchase, and there are extra discounts for fans. Naturally implanted Taobao purchase terminal, convenient and quick purchase.
I think this is a good sales copy and won't offend anyone. It guides readers step by step through emotion, and people can't help but chop their hands.
First of all, the article combines the little things in life to incite readers with emotion. Things are small and big, and things that ordinary people don't pay attention to attract everyone's attention and recognition.
Thirdly, through the little things in life, bring out the importance of the problem, naturally put forward the importance of brushing your teeth, and naturally implant advertisements.
Finally, using the advantages of products to attract readers will make readers feel that if they miss it, they will lose.
The above is my personal interpretation of a soft article, and there are still many factors that cannot be considered. I hope teachers and students can help me give some advice.