First, register a WeChat official account. The official account of WeChat has subscription number and service number. At present, the service number can only push one message every month, and the subscription number can push one message every day. If you often send messages in groups, it is recommended to register a subscription number.

After the official WeChat account is opened, parents can push information by promoting WeChat QR code. What kind of information can I push? What frequency? These are all issues that we need to seriously consider. Sending information is not as much as possible. Some kindergartens push a message every day to publicize kindergarten meals.

Kindergarten publicity needs to put service first, improve the adhesion and satisfaction between parents and kindergartens, and realize word-of-mouth publicity. This is the essence of marketing.