This is a long-standing tradition of Apple. Sticking Apple's logo sticker on product packaging can be traced back to Apple II released by 1977. Let fans stick stickers anywhere they like to show their love and support for the brand.

Since the era of Apple II, Apple's tradition of putting logo stickers on every computer shipped has been preserved to this day. During this period, the font used by the company name Apple Computer has been adjusted many times, and the color of the logo has also been slightly adjusted, while others have hardly changed. Rainbow logo stickers were used until 2002. In 2002, Apple introduced a new silver-white logo. Since then, the stickers have all been printed in white, and the company name is no longer printed on the stickers. This tradition has a history of more than 30 years.

Finally, I hope my answer can help you and wish you a happy life!