Word of mouth: brand, qualification, scale and love.
"Gold cups and silver cups are not as good as the reputation of ordinary people!" In fact, there is one of the simplest and most direct criteria for parents to inspect early education institutions: word of mouth. Generally speaking, after a long period of development, early education institutions with good reputation are relatively mature in management, and their reputation and teachers' level are relatively guaranteed. The most prominent feature is "four haves": brand, qualification, scale and care.
It is understood that Oriental Baby, the leading brand of early education in China, has become one of the top 100 educational chain brands in franchise chain and one of the top 10 in China, as an early education institution registered by the Industrial and Commercial Bureau and licensed by the social forces of the education department. Since 2007, a new early education center has been opened every 3.6 days, and each center provides early education services to more than 1500 families every year. Up to now, Oriental Baby has provided more than 6,543.8+0,000 classes for 600,000 families, and has nearly 400 preschool education centers in more than 654.38+0.80 cities across the country. It is the institution with the largest number of preschool education centers and the highest market share in China.
More importantly, 53% of the 200,000 families added each year come from word-of-mouth publicity. In order to maintain a good reputation and reputation, Oriental Baby not only strictly screens franchisees, but also puts forward the requirement of "love forever" for internal teachers and employees.
In the essay activity of Baby Oriental 10 anniversary, member Gu Ruoke's mother once said: "The love of early education institutions for children is not only reflected in slogans, but also in actions. For example, the seemingly simple action of the teacher squatting down to talk to the child in class reflects the teacher's heartfelt love for the child. In the eyes of teachers, children are very young, but their tender hearts need special protection. Only in this way can it be called a professional and caring educational institution. "
Second, look at the environment: it is appropriate to be warm and safe, and there is no need to pursue luxury excessively.
Industry experts remind parents that in addition to understanding word of mouth, it is best to "see is believing" and go to the early education center for a field trip.
First of all, we should choose an early education institution with warm and simple overall environment and complete safety measures. "Details are everything." Parents can basically judge whether they have the ability to provide professional services for their babies by observing the details such as whether the corner of the table is bent, whether there are burrs on the rounded corners of tables and chairs, and whether the reverse fence is installed indoors.
However, Ms. Jia Jun, a domestic early education expert, said in an interview that parents should have a clear understanding when choosing early education institutions: it is not advisable to choose early education institutions to blindly pursue good lots and luxurious decoration. She further said that the fees of early education institutions set up in large shopping malls and high-end office buildings will also increase accordingly, because businesses are bound to pass on the high rental costs to parents.
Secondly, it is necessary to communicate with the teachers of early education institutions in detail and carefully understand whether early education institutions have a deep foundation and accumulation in the field of education. "Planting trees for ten years, educating people for a hundred years". Only early education institutions with solid theoretical foundation and long-term educational practice experience can be trusted. Good early education not only provides a safe and warm class environment, but more importantly, the concept, teachers and courses of early education.
Three kinds of experience courses: choose the one that suits children best.
Nowadays, many parents narrowly understand early education as learning to sing some children's songs, recite some ancient poems and know some pictures. In fact, truly professional early education courses play a vital role in stimulating interest, cultivating emotional intelligence, shaping personality, forming habits and developing body and mind of 0-3 year-old babies.
Taking Baby-Friendly Curriculum, the leading brand of early education in China, as an example, it has not only become the only authorized partner of PAT National Center and Rameze International Organization in China, but also cooperated with many top professional institutions such as Institute of Psychology of Chinese Academy of Sciences, Beijing Normal University and Beijing Maternity Hospital. While drawing lessons from the advanced western educational ideas, we paid special attention to the inheritance of the essence of China traditional culture, and created a family science parenting course and early education program suitable for China.
This point has also been well confirmed in the idea of setting up the nine early education curriculum systems in baby-friendly early education institutions: Baby-friendly has created a three-month age-divided curriculum model according to the physical and mental development and psychological sensitive period of 0-3-year-old babies, and at the same time, two teachers have been used to teach in small classes, and personalized family counseling programs have been formulated according to the differences and differences of each baby, thus helping the baby to improve its concentration, language, emotion, socialization, music and art in an all-round way. In addition to "knowledge courses" such as science, mathematics, art, English and music, there are also "life-oriented" courses such as pregnancy, mother and baby, exploration and enlightenment. Ms. Zhang, a novice mother who has participated in the baby-friendly audition experience class, said excitedly, "The music class inspires the baby with China nursery rhymes. The experience class also has towel balance training and walking training in circles, and parents are also allowed to take their baby to participate in parent-child interaction." It can be said that the cultivation of emotional intelligence, social ability and social behavior runs through the early education curriculum, and these standards are far more important to children than IQ. In China, where emotional intelligence is generally lacking, this is where contemporary parents lack or say' professionalism' in taking care of their children.
Observers said: In the past 12 years, Oriental Baby only did one thing, that is, it provided about 1 10,000 lessons for 600,000 families, and dealt with infants and their parents aged 0-3 every day, so that they knew the joys and sorrows of the baby and the joys and sorrows of their parents like the palm of their hand. Compared with foreign brands such as Gymboree and mygym, the early education courses of Oriental Baby are more suitable for children in China and more cost-effective. Oriental Baby can become the leading brand with the largest domestic market share and the largest number of early education franchisees, which is not only related to its professional accumulation, but also related to its' national conditions' price of about 100 yuan per class. From 65438 to 2002, Oriental Baby has been paying attention to the professional, systematic and localized education of infants aged 0-3, and has become the most famous brand of early education in China.
Experts remind novice parents that choosing an early education institution needs to analyze the geographical location, classroom environment, teacher collocation, word of mouth, educational concept, standardized management and many other aspects of the early education center. Paying attention to word of mouth, environment and courses is a convenient and effective way.
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