Set the alarm clock at 6:30 every day. My latest biological clock will wake up before 6:30, but I don't want to get up right away. But continue to sleep in the confusion of waiting for the first alarm of the alarm clock and enjoy the last bedtime. The alarm clock rang, and I said to myself, let it ring for a while, and I will give myself a buffer of 10 minutes. I don't want to leave the warm bed, especially when the weather is cold. When the alarm clock didn't go off, I found myself a new excuse: sleep a few more minutes and get up at 7 o'clock just right. At that time, when I set an alarm clock for myself, the goal was to get up at 7 o'clock, so I entered the countdown time. This inner adjustment will last three or four times throughout the morning, and finally I will get up at around 7:20 out of guilt and start my morning plan.

The inertia of getting up is not over, but continues to erode our mobility invisibly like a chronic virus. The reason why I stay in bed is not because I am sleepy or sleep-deprived, but because I especially like the warm and comfortable area under the bed (which I noticed recently). My plan before I get up: exercise, writing, reading, these are all things I have to urge myself to do after I get up. However, I am now carrying out the plan: reading and writing. In order to reduce the guilt caused by staying in bed, I don't want to&get out of the warm comfort zone under the bed, so I choose to sit under the bed and read books & these two writing plans. Sometimes when I am weak in willpower, tired of reading or uninspired in writing, I will take a break to relax my reading. The pain caused by writing, and then fall into a vicious circle of being scrapped in the morning.

This situation reminds me of boiling frogs in warm water, and I feel that I am staying in bed-the whole process of planning in the morning is like boiling frogs in warm water, jumping in the comfort zone created by myself, comforting myself that I will try to get up early and do something, but I don't know how to stay in the comfort zone and finally I don't know how to die. This is the warm water that slows down inertial thinking, and it is also the warm water in the comfort zone, boiling me in the comfort zone.

This situation reminds me of running for 30 minutes every night. Every time I finish the first 10 minute, I will be panting, especially tired and uncomfortable. I feel that I have no strength to run for the remaining 20 minutes, but I can still run for 30 minutes every day. Even if I want to, I can hold on for 10 minutes, and the speed will not be too slow. If you can clearly feel your growth every time you run, you can form good running habits, make your body healthier and form a virtuous circle.

Life is like this, human nature is like this, and so is growth. We like the comfort zone, which is very comfortable, but it is the door to degeneration and death. We hate stretching area, which is painful, but it is the door to happiness and growth. This may be the law of conservation of energy that we have been talking about, and today we have a new understanding. This may be what people often say that difficulties are a gift from heaven.

When I realized my two life inertia behaviors, I saw that the key to my growth was: Do I choose to stay in the comfort zone or put myself in the stretching zone? From the perspective of inner rationality, I will definitely choose the latter and the running state, but in real life, I will often be influenced by inertia and will involuntarily choose the former, and I can understand my choice. I chose the former because I wanted to find a reason to escape. I saw my emotional internal friction, my procrastination slowly growing, and my execution slowly being worn away, which made me very scared and miserable. I am like a cross bound by emotions and procrastination, watching myself slowly being worn away, trying to resist but unable to exert myself. This is why I regard execution as my most important task this year.

Yesterday, I understood the teacher's correction: a master will think about this problem when he does everything, and this question is: what should I do? This passage in the article gave me a deep feeling:

When you plan to do something—

Ordinary people: Don't always think about "Can I ..."

Master: And think more about "What should I do ..."

We can check ourselves: what kind of inertial thinking do you have when planning to do something? If it is ordinary people's inertial thinking, it is actually a reflection of fixed thinking, and it is also a negative pessimism. It seems to cover everything, but it is always hesitant and timid in action, and finally it is defeated in action.

This idea connects me with the courage to be hated. In fact, our hearts are resisting this. Human nature is naturally lazy. At this time, we will start the screenwriter mode and start collecting all kinds of evidence that I can do this. In the end, you will find a good reason to stay in the comfort zone. I think this is also the root of procrastination or poor mobility in our lives. The fundamental change is to change our way of thinking, starting with whether I can do what I should do well.

From this passage, I found my own strength and methods again, and I also saw the radical methods of staying in bed and procrastinating. I want to stay in bed, and I can act immediately on the little thing of getting up. We can do this:

How to fight against the comfort zone in the warm bed? Get up when you hear the alarm clock or wake up, get dressed or do group exercises to warm up and refresh yourself.

Tomorrow, as long as I handle this problem properly, I can adjust quickly, and I can replace a series of suicide growth of frogs cooked in warm water brought by myself and stay in the comfort zone of warm beds.

What I want to do next is to hang this passage in the most eye-catching place and read it three times every morning and evening until it becomes my habit.

Today's rich calendar theme: how to tap the pain points of users?

When I see the pain points of keyword users, I think of user needs, and I will combine mining user needs with user pain points. This problem is a topic that people who do marketing and product operation have been practicing, and the success or failure of many projects will eventually return to this topic.

Recently, I read a book on early education, which always mentioned a point: understanding is more important than love. We should understand the real needs behind children's behavior. As soon as the child is born, we should understand the emotions and needs behind the child's behavior. This is the key to establishing a harmonious parent-child relationship with children. But the problem is that it is difficult for new parents to understand their children's real emotions and needs, so all we can do is study and accompany them. Learning is to let us know the growth law of children, and companionship is to let us observe the growth law of children, and then use 1 to guide them accurately. But for most parents, one is that they don't have correct theoretical cognition, and the other is that they don't have enough time and patience to accompany their children, which will lead to various thorny problems on the road of parenting.

In my opinion, whether it is to tap the emotions and needs behind children or tap the pain points and needs behind users, the efforts, methods and mentality needed are actually the same. In order to tap the pain points of users, you must learn to be friends with users. You need to spend enough time and patience to observe their behavior habits, and at the same time you need to understand the law of users' needs, so as to truly understand users, meet their needs and make users friends with you.

The calendar shared specific practical methods and suggestions to help everyone avoid the pit. The concept of pain point is emphasized in the calendar, and it must be repeated to be a qualified pain point. Otherwise, it may be a false pain point, and the false appeal is just the appearance caused by some cases or real pain points.

In the calendar, you can share the misunderstanding that pain points are easy to enter, which can be used as a self-examination list.

1, too many pain points

2. Too hard

3. Not urgent enough

4. It has nothing to do with users.