1. Reject homogenization, and characteristic development is the soul.
It is difficult to survive only by quality in the future, because there are more and more kindergartens now, and the homogenization is serious. Therefore, whether it is a public park or a private park, it is necessary to "survive with characteristics" and run a high-quality park that is not available in other parks and matches its own characteristics. Such a kindergarten will have more prospects.
2. Brand awareness is very important
In recent years, there are many brands in the kindergarten market, with different scales and uneven strength. All kinds of kindergartens spread all over urban and rural towns, which also produced vicious competition and led to market chaos. However, industry leaders and industry benchmarks are lacking. This is because they have not grasped the pulse of the market. At present, in the preschool education market, in the long run, the development of private preschool education will go to two types, one is inclusive, the other is high-end and high-quality. When the baby boom is over and public preschool education can basically meet the social needs, the second type of "high-quality and high-end" private kindergartens will account for the majority.
This means that private parks cannot follow the development track of public parks, and they must choose dislocation competition, create characteristics and meet the purchase needs of parents. Therefore, the only way out for private kindergartens is to make characteristics and take a high-end positioning.
3. Preschool education+Internet thinking is more important.
Internet plus is a concept of Internet life put forward by Ma in the development trend of Internet industry, which should be "specialty+Internet" in preschool education industry. The professional content of preschool education is the lifeblood of the industry. Of course, under the general trend of informationization, a large number of preschool education institutions will be independent in the future, and their living conditions will shift from relying on local education departments or preschool education groups to professional platforms. At the same time, there will be more opportunities to build your own brand.
4. The preschool education industry weakens employment, and partnership is fashionable.
The rise of the partnership model is weakening the concept of employment and employment. The rapid formation of teams through partnership will sweep the field of preschool education, especially private parks, and will become a new organizational model. Kindergartens cannot recruit and use talents simply from their own perspective and the attitude of employers. They must learn to bend down to understand talents and create a better space for talents to play their value, so as to better win future wars.
5. The cost of obtaining high-quality resources is reduced, and * * * enjoys the lead.
Nowadays, mobile terminals are widely used, and WeChat friends circle and various apps have become an inseparable part of life. Kindergarten can realize effective communication and information sharing between teachers through its own client, and realize timely communication and interaction between teachers and parents. It can be concluded that in the future, the cost of obtaining high-quality resources in preschool education will be reduced, and even free enjoyment can be achieved. Therefore, the goal is to unite excellent preschool education resources, share excellent experience or resources and help each other develop.
6. There is an urgent need for a large number of high-quality kindergarten teachers.
Teachers in the future will no longer be the traditional image of a single teacher, but the group of teachers will be more diversified, including lecturers, tutors and teaching assistants. Each of them can be more professional or professional because they only do what they are best at. Choose a professional and authoritative platform to do systematic training for teachers, make the campus quiet, let the director think about management, and the teacher think about education and teaching.