High-priced private parks have a "market"
Who gave the private high-priced park "market"
After the Spring Festival this year, the bilingual kindergarten of Henan Branch affiliated to Peking University declined more than 200 parents' requests. Sun Xiaoying, director of the school, told reporters that her biggest headache now is the problem of school buildings: there are not enough classrooms, and children who want to enter the park can't get in. How to expand the scale of school buildings and increase classrooms has become one of the key tasks in the park.
Peking University Henan Branch Bilingual Kindergarten was established in 2005. The high fee of 10,000 to 20,000 yuan a year once made people doubt its survival and development. In the past few years, the park has not only survived, but also expanded in scale, and the consumer groups have also expanded from the initial "businessmen" and white-collar workers to ordinary civil servants.
The expansion of consumer groups seems to confirm the improvement of social recognition from one side. In fact, taking the northeast of the provincial capital as an example, in recent years after 2005, private high-priced kindergartens have developed rapidly: in 2006, Wenhai Experimental Kindergarten with an annual fee of more than 20,000 yuan was established; In 2007, the earliest large-scale private high-priced park Jianye Little Harvard in Zhengzhou settled in the East District. In 2009, Best Kindergarten, which is famous for its characteristic English teaching and high fees, opened a new garden in Sunshine New Town Community. Last year, the high-priced kindergarten "Maple Leaf Bear" with an annual price of 65,438+10,000 yuan opened in the East District, and this year it settled in a certain district of Mianfang Road. ...
Since last year, the bilingual kindergarten of Henan Branch affiliated to Peking University began to interview the children and their parents who applied for the kindergarten. Prior to this, a similar interview system has been carried out in Best Kindergarten for several years. Holding money may not be able to cross the threshold of kindergarten. In the past, only large-scale "public parks" had such popularity and confidence.
Who gave the private high-priced park "market"
In the past two months, Sun Dongxia, the director of a public kindergarten in Zhengzhou, has been worrying about enrolling in autumn. Although there is still more than a month before the official enrollment, the phone calls and notes from all parties are "enough to recruit two classes". The park's enrollment plan this year is only three classes.
As one of the few provincial demonstration parks in Zhengzhou, the park has always been a popular park for parents. On June 2 last year, parents began to wait outside the garden gate in the early hours of the morning, and the preparations for five classes a day were full. Even so, there are still many "unwilling" parents who find Sun Yuanchang and ask their children to enter the park. Some parents even said that children don't have to sleep in the garden or occupy the bed in the garden at noon, as long as there is a place for their children to attend classes.
For these parents, Sun Yuanchang said that she always felt "helpless and guilty": as a preschool educator for many years, she didn't want more children to enjoy high-quality preschool education resources! To this end, the class size of each class has been overstaffed, and even the corridor between the two teaching buildings has covered the classroom. ...
The situation of Sun Yuanchang Park is not a case in public parks. It is understood that there are 2 16 private parks registered in Zhengzhou, and only 74 public parks. If all kinds of private kindergartens and urban village kindergartens are added, the proportion of public parks in the whole kindergarten will be much smaller. In the whole province, it is a common phenomenon that there are many private parks and insufficient public parks.
It is precisely because of the "shortage of resources" of public parks with rich history, obvious advantages of teachers and low fees that parents flock to them and trigger a persistent social hot topic-"difficulty in entering the park" Difficulty in entering the park, to a large extent, refers to the difficulty in entering the park in public parks and the difficulty in entering the park in famous public parks. Some people joked that children enter the park to test their parents' "connections".
It is difficult to enter the public park, and the conditions for entering the small private park are poor, so I am not at ease. More and more parents turn their eyes to relatively high-end private parks. A number of privately-run parks with high prices but distinctive features and large-scale teaching came into being. After word of mouth from parents, they gained a firm foothold in the market and developed.
An educator told reporters that in his view, it is inevitable that private high-priced parks have a market. Part of this "market" is cut by the shortage of public preschool education resources, and parents are in a dilemma between "difficult to enter the park" and "expensive to enter the park"; On the other hand, under the general trend of "diversified ideas and rising income", it is the product of meeting the needs of parents of different levels and different ideas, and it is given by these parents "actively".
The concept of parents is an important "pusher"
In recent years, preschool education has received unprecedented attention. More and more parents realize that kindergarten education may have a great influence on their children's future life. What kind of kindergarten to attend and which kindergarten to attend have become issues that some parents began to consider when their children babbled. No wonder people have repeatedly exclaimed that parents' school choice has moved to kindergartens.
Compared with public parks, private parks that rely entirely on self-financing have obvious disadvantages. And some large-scale and well-funded private parks have gradually established their own characteristics through exploration and development. For example: bilingual teaching; Boarding system; Young bridge class; A more flexible employment mechanism can arouse the enthusiasm of teachers; Colorful extracurricular activities ... some features are specially designed to meet the needs of parents, because the operators of these private parks know that whether parents approve them or not is the key to their continuous return.
Wang Xiaorui, director of Yifeng Education Bureau, was once the business director of a high-end private kindergarten. She told reporters that some wise parents will choose one of several private parks after in-depth investigation of their different cultural and teaching characteristics.
But some parents think that "the most expensive is the best" or "other children can go to school, and my children should go to school". As we all know, high price does not necessarily correspond to high quality, parents' comparison and blind obedience, and high expectations for kindergarten education will boost the high fees of some kindergartens that are not worthy of the name.
Ms. Li's lover is in a high-paying industry. She told reporters that some young mothers had told her ostentatiously that their children were in the "most famous and expensive" kindergartens. In fact, some families are far away from the park, and there are good kindergartens nearby, but they still can't go to the park. Therefore, they will not hesitate to pick up the elderly from other places, pay them to learn to drive and take a driver's license, and let them pick up their children on time. ...
In the past month, Zhao Jing, a bilingual kindergarten teacher in Henan Branch, a primary school affiliated to Peking University, has received nearly 20 parents who are interested in kindergarten. She said with some concern that many parents came for fame, and the external environment was the most frequently asked and valued. Few people ask her about the teaching ideas and garden-based characteristics she actually wants to introduce. ...
Wang Xiaorui thinks, why has our kindergarten existed for a long time, but in recent years, all ideas have been imported? Among them, it is closely related to parents' comparison and blind obedience. As a result, some kindergartens and early education institutions even deliberately put imported "golden clothes" on the original "local" things in order to charge higher fees. Parents should be alert to this.
Call for more "quality and fair price" kindergartens
Although the existence of private high-priced parks is the result of market demand, some parents even voluntarily give up public parks in order to tailor-made high-quality development space for their children, but for ordinary parents whose family financial resources are still difficult to pay high tuition fees, high-quality and reasonable-priced kindergartens are still their only choice.
Yes, when the parents' school choice "gateway" moves forward to the kindergarten, from another perspective, it means that some children have already felt the unfair phenomenon of education since kindergarten: in the same district, why can some children go to public parks and some children can only go to small private parks? And the price of relatively good private parks is often much higher than that of public parks.
A parent said that he lives in Zhengdong New District. There are basically no public kindergartens near the community now. They are all private kindergartens, and the fees are getting higher and higher. Parents who live nearby have few other choices.
It is gratifying that this issue has attracted great attention from relevant parties. Not long ago, the Outline of the National Medium-and Long-term Education Reform and Development Plan 20 10-2020 (Draft for Comment) published by the Ministry of Education clearly stated that preschool education "should establish a garden-running system with government-led, social participation, and both public and private". Judging from the long-term trend, the pace of development of public kindergartens is bound to accelerate to meet the needs of more and more parents for "quality and fair price" kindergartens.
At this stage, how to guide, standardize and support the development of private parks under the leadership of the government seems to have more urgent practical significance. After all, many local private parks occupy half of the country.
In this regard, Guo Hong, the head of True Love Zhengzhou (parent-child) education institution, believes that the operators of private parks should first know whether preschool education should be regarded as a career or simply as a business. If it is the former, small private parks may also develop into "high quality and good price" kindergartens with the guidance and support of the government; If it is the latter, it completely violates the original intention of preschool education, and the cheap price is bound to be inferior; A high price may be a high fee for a black heart. She suggested that government departments should strengthen supervision, improve the market access threshold, and prevent such "school operators" from disturbing market prices and order: "Don't forget, preschool education is the education of children!" She said
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