The huge infant group has brought heavy pressure to the limited resources of early childhood education. Take Shenzhen as an example. In 20 10, there were about 10000 children of advanced school age, while the number of kindergartens in the city exceeded 10000, with a gap of about 10000. In Tianhe District of Guangzhou alone, the kindergarten degree gap in 20 10 reached 2048, and it is estimated that by 20 13, the kindergarten degree gap in this district may reach 8754.
"The fundamental reason why preschool education is facing difficulties is insufficient investment in preschool education. With the post-70s and post-80s getting married and having children, another baby boom is coming, and preschool education is facing more severe pressure. The lack of funds and teachers is an important factor hindering the development of preschool education. " Liu pointed out.
The data shows that as of 20 10, there are kindergarten directors and kindergarten teachers in China 1305300, and the teacher-student ratio is 1: 23. There are only more than 2,000 baby nurses who have obtained national qualification certification, with a gap of 300,000.
Parents who "don't want their children to lose at the starting line" do their best to squeeze their children into brand-name quality kindergartens.
According to statistics, in 20 10, the global early education market will reach 280-620 billion US dollars, and will maintain a high growth rate of 7-8% in the next few years. The early education market in China began to sprout on 1998. After 10 years of development, early education institutions have experienced a period of rapid expansion, forming local early education institutions represented by Beibei, Red, Yellow and Blue, and prosperous early education markets represented by overseas brands such as Gymboree and Genius Baby.
According to the data of Prospective Information Industry Research Institute, at present, there are more than 654.38+300 million preschool children (1-6 years old) in China, and 20-30 million babies are still born every year. If calculated by the average monthly education expenditure of infants in large and medium-sized cities 150 yuan, the total market space of preschool education in China is about 50 billion yuan.
Gymboree International Early Education Center, a famous American early education institution, entered China for 8 years. Gymboree has more than 200 education centers in China, covering nearly 65,438+050 cities in 30 provinces. In 20 10, the company realized an operating income of 693,008,500 yuan and recorded a profit of11736,666 yuan.
As of 20 10, genius baby, the largest early education institution in China, has nearly 20,000 students and 65,438+0,200 employees, and has opened nearly 40 teaching centers in more than 20 cities including Beijing, Shanghai, Shenzhen and Guangzhou, with an annual income of nearly 200 million yuan. Xiaoxiao Education, the first early education institution successfully listed in China, achieved a good result of 5.699 million Australian dollars or about 37.03 million RMB on 20 10.
At present, private educational institutions have become the main force occupying more than 60% of the preschool education market in China. According to the data of Prospective Information Industry Research Institute, as of 20 10, there are 20 private kindergartens in China, accounting for 68% of the total number of kindergartens; The number of children in private kindergartens reached 6.5438+0.39946 million, accounting for 47% of the total number of children in kindergartens; The number of teachers and staff in private kindergartens reached 1 168400, accounting for 63. 18% of the total number of kindergarten teachers and staff.
Experts believe that the entry of private capital and private enterprises not only improves the professional level and service quality of preschool education institutions, but also greatly boosts the market vitality and promotes the overall prosperity of the industry.
In addition to traditional early education services, these enterprises have also explored and created many practical business strategies. Enterprises provide educational services for children's development by operating kindergartens, preschool classes or parent-child parks, and charge parents for childcare fees, agency fees, education fees, management fees, meals and installation fees. In order to cover the cost and gain profits, business interest classes or training classes, such as children's English training classes and music education classes, are carried out, and training fees are collected from parents for children's skills training or intellectual development.
In addition, brand preschool institutions also attract other investors to join the brand through franchising or franchise chain, and rapidly expand the market. In this mode, brand preschool institutions charge franchisees the joining fee and membership fee, and franchisees can earn income by charging tuition fees and textbook fees. Production of preschool education supplies, such as preschool education textbooks, preschool education audio-visual products, teaching AIDS, etc. It has also become an innovative source of income for these enterprises and institutions.
Capital is profit-seeking. Although the income and return of education investment need to be strengthened, the safety and long-term investment of preschool education are guaranteed. "At present, the traditional preschool education institutions of state-owned enterprises and institutions are facing the season of transformation and restructuring, which is precisely a good opportunity for all kinds of capital and enterprises to intervene.