The cost of teaching and training institutions is very high. First of all, the store rent is hundreds of thousands a year; Secondly, the promotion fee for one year should be at least 30 thousand; In addition, in terms of teachers' salaries, at least half of the tuition fees should be given to teachers. If an institution wants to develop well, it must have good teachers, and a good teacher is bound to be a very big expense.

However, a student's tuition is not enough to pay the property fee of the shop. Generally speaking, an institution needs at least 100 students, which is just right and will not lose too much. After all, the cost of a class is equivalent to the price of a meal in a restaurant, and the salary of service personnel in the catering industry is far lower than that of teachers in teaching and training institutions. However, five waiters in restaurants can take care of 200 customers at a time, while in K 12 educational institutions, one class 1 teacher can take care of 18 students at most, and music educational institutions are even lower, and one class 1 teacher takes care of 1. Therefore, for educational institutions, in addition to the high pre-renovation costs and fixed monthly venue fees, there are also high labor costs.

2. The return on investment of teaching and training institutions is basically less than 2 times.

In the capital market, how to judge whether an enterprise can invest is an important indicator. For example, if I invest 6,543,800 yuan in an educational institution, can I achieve a net profit of 2.5 times after three years? The income of 2.5 is a threshold for the investment community, such as social software such as Momo. After the B round, it even reached 7 times the income. But for educational institutions, it is very successful to achieve a net profit of 1.5 times. Therefore, in the field of investment, the education market has been in its infancy.

3. The reputation of education needs years of accumulation.

For a product, the shorter the time to get a good reputation, the more qualified it is to become an explosive product. For example, a restaurant, once eaten, can know whether it is worth going for the second time; For example, in a clothing store, you can know whether the clothes are of good quality and whether the store is worth buying again. However, the reputation of educational institutions needs to be calculated in years. Why should educational institutions charge in advance instead of paying in one lump sum? Because education is a long-term experiment, the chemical reaction of education usually takes more than 1 year or even longer.

4. Teaching and training is a business that needs feelings.

Teaching and training is not only education, but also business, which requires both profit and conscience. However, as an industry with a low rate of return, it really needs to have great love for practitioners, students and their own careers, but it is extremely difficult for this era.

Without money, how to talk about feelings, how to buy a house, how to get married? In private schools, teachers are often looked down upon by parents, and even their only self-esteem may be lost. Therefore, there are few highly educated people who are willing to engage in the education industry. The proportion of men engaged in education is much lower than that of women, because the burden on men is heavier.

When education becomes a business, the level of practitioners will be greatly reduced.

As mentioned earlier, people with high academic qualifications are basically unwilling to be teachers, because the income is too low, 5-6 thousand a month, and there will basically be no big income fluctuations. Compared with companies like Tencent, Netease and Huawei, the front desk is 8 thousand. Education practitioners in early education market and K 12 market generally have low academic qualifications. Tutorial institutions in a certain discipline specialize in finding students who have graduated from technical secondary schools and provide mechanical remedial training.

It is generally acceptable for technical secondary school students to earn 5-6 thousand yuan a month. Training will be conducted after the recruitment, and the class will be unified. A teaching director will ask a group of graduates with technical secondary school education to recite the contents of his class word for word, and then recite them to the students. Therefore, the educated can only recite the questions and answers, but they don't know what the problem-solving ideas are.