Judging from the market performance of 20 19, online children's English has several obvious trends: popularization, younger age and intelligence.
From first-tier cities to more and more extensive second, third and fourth-tier cities,
The number of initiation courses for children aged 0-6 has increased.
The concept of AI interactive class became a common word for parents' communication overnight.
In short, online English enlightenment course has become the mainstream product form in the market.
Well-known brands have appeared one after another, and parents have begun to look at the flowers in the fog.
So, what are the curriculum design ideas of these English enlightenment courses? Does it conform to the law of children's language development? How about the quality of the course? How is the interaction effect? After turning off the ipad, does this hobby of learning languages continue in daily life? What about other resources attached to the course? Picture books, animations, products? Is it valuable?
Today, we have chosen five popular courses-Zebra English, Enlightenment, ABCmouse and Underwater Column to learn English. Let's make a comparison.
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The sound of gurgling water
Course Name: Guagua
Suitable age: 0-8 years old
This is a famous, time-consuming and English-enlightening APP.
As a work that entered the narrow field of children's English enlightenment earlier, it is the best of its kind in terms of interest, science and artistry. The content is extensive, the resources are rich, and the parent group currently used is huge.
Look at the course content first:
Babies have three specialized courses, which can be divided into the following categories according to their age.
0- 1 yr -seed course
1-3 years old-budding course
3-8 years old-car American English class
Take elementary 1 as an example, and its courses are usually arranged according to the topics of letter scenes.
It is said that each class is fixed, divided into two parts: the course and the extensive reading class, and the rest is composed of 1-2 nursery rhymes preheating, interest review, picture book class and reading class, forming a complete big course.
Class is over for 20 minutes, without interruption, and it is continuous.
There is no difference between several parts of this course. For example, interactive classes, listening exercises, in-class tests, and some game elements are evenly distributed.
Other resources: in addition to courses, there are children's songs, words, picture books, daily spoken English, comics and other resources to choose from freely.
Just like this Disney Princess series. Just like an independent subject class, there are also keywords and syntactic arrangements in teaching. By reading stories, talking and encouraging children to talk together, we can learn English in a penetrating way.
Course summary:
There are many available resources, and there are many free resources at first. Parents need to share or unlock some content during use, and there are more loopholes after payment.
Secondly, his family's animation is very careful and the colors are beautiful. This game is simple and easy to use, and children will like it very much.
There are also many tips in Chinese.
His family has 0- 1 year-old content. The whole English enlightenment course is still relatively rare. Some parents are surprised that they can input to their children earlier. In fact, as a part of these video lessons, picture books and recording modifications, BBs can't do it. In addition, babies under two years old will not be taught on the screen, so this course still lets parents grind their ears and sing children's songs. These resources can be seen everywhere.
About the price:
Generally speaking, for many parents, the word "Gaga" is often the prop of English games in the enlightenment stage.
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Banma English
Course Name: Zebra English
Suitable age: 2-8 years old
It is a well-known English enlightenment software invested by Tencent and directed by Monkey, with a relatively large market share. The advertisements are fierce and the gifts are fierce. For example, I think many mothers who take their children to learn English have seen this box.
A decent gift package, giving away 20 hours of courses, the official price is 89, once you start the activity, it will be beyond your imagination. Sorry, I can't pull out the wool.
Course content:
Zebra English is a model class of 1v 1, with 5 classes per week, 1 class 15 minutes. The teaching level is divided into seven stages, L0-L6.
As can be seen from the curriculum system, it is quite professional and systematic. However, even if there are few target swords, the test level is obviously ideal. After 7-8 years old, the difficulty is not low. I think many parents' study intensity is not enough.
As for the teaching mode, Zebra English has also taken a new route. It is a form of voice guidance that combines online video lessons with offline communities.
This is the punch card of APP class and community.
The content of the course generally includes foreign teacher video (5 minutes), word recognition (2 minutes), picture book story (2 minutes), oral practice (2 minutes), word spelling (2 minutes), and AI simulated live video call with foreign teachers (about 2 minutes).
Extract keywords and sentence patterns from interesting videos, and then do word reading, picture book reading and listening exercises.
The function of the community is also relatively strong, which can help children correct their voices in a targeted manner. Like the charging community of other institutions.
The class is interesting, but all the children in the experience class like it.
Comprehensive evaluation:
Zebra English is a reliable enlightenment course, which is systematic and interesting, but focuses on reading and vocabulary. It is obviously not enough to improve listening, speaking, reading and writing in all directions.
Many parents reported that Zebra English is suitable for children, with slow progress and exquisite animation. For older children, the content is relatively simple and the information is not enough.
Another said that the children's songs in it were ugly.
There are quite a few resources in the suit. APP can also read many original picture books. From the price point of view, although there are also donations of physical teaching materials, compared with similar courses, the cost performance is obviously not high.
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Promote enlightenment
Course Name: Enlightenment
Suitable age: 2-8 years old
Last year, I frequently saw incentive screens in my circle of friends. This course is very famous in the world of chickens and babies, bringing together their respective hot spots.
A well-born consideration group;
Focus on Harvard foreign teachers
American original raz；;
Pure pronunciation, the environment of famous teachers and foreign teachers-all the teachers on the platform come from world famous schools such as Harvard, Oxford and Berkeley, California.
Interest learning method based on AI interactive technology-"real-time" interaction with teachers, follow-up, question and answer; A, videos, games ...
The original version is-"Good Future" has huge learning resources, RAZ and intensive readers …
Each class 15 minutes, with a detailed study report after class. -How's the kid doing? What are you good at? Which pronunciations need to be strengthened ... Parents all know, so you don't need to spend too much energy.
Inspired by the technical strength of native AI in Harvard and Oxford, with these excellent attributes, it can be said that parents are most concerned about their children's English enlightenment.
Course content:
Introduction to dance L 1 reading aloud, a short dialogue story in a simple scene, suitable for children with 0 foundation.
Continuing L2 phoneme class and carrying out English teaching in an all-round way will make the construction of English environment more complete, and children's natural conversation ability will be more comprehensively cultivated.
L3 focuses on the reading comprehension of highlight picture books and scene stories. The main body of this level is English foreign teachers, but some difficult articles are added with Chinese teaching handouts.
L4 Foreign teachers' English teaching, the internal difficulty rebounded slightly.
Please keep reading picture books.
In the self-made fairy tale series, speed up the language speed of the course theme and expand the language capacity.
Suitable for the transition from grade to chapter.
L5 has become the independent reading level of American primary schools.
The course is divided into four stages: learning activities, after-school game exercises, after-school videos and extended reading. The learning stage is all performed by foreign teachers, and after learning the words, take the children to perform childlike fun.
There are rich supporting learning resources, including 3000 high-quality picture books, RAZ and highlights.
In addition to picture books, the APP also has many free videos, including alphabet songs, animated folk songs, lip-synching demonstrations, English encyclopedia animations and so on.
Comprehensive evaluation:
The quality of the course itself is very high, but the key is that the cost performance is quite high. In addition, there are exquisite smart reading pens and textbooks. I have to say that this course still touches the hearts of parents and is worth practicing.
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ABC mouse
Course name: ABC mouse
Suitable age: 4-8 years old
Tencent's English Enlightenment APP resources are very rich, and the interactive settings of various games are very rich, not only in English, but also in visiting farms, amusement parks, shopping malls, making money, shopping, pets and so on.
Course content:
The system is very professional and meets European standards.
The theme courses include seven levels, namely, elementary and six levels, and each level has 75 courses.
The characteristic of this course is the design of learning path.
Since the systematic path is scientifically planned, there is a path of independent exploration and learning.
For example,
As long as we follow the learning path carefully designed by American experts, we should start with the most basic oral English and reading and gradually advance.
Always use standard pronunciation and speak English words, phrases and sentences naturally and fluently!
In every class, children will pay attention to some practical topics.
Keywords oral English class for foreigners, word sorting, listening comprehension,
In order to master the English conversation and vocabulary related to this topic, including oral grading, anime stories and a series of careful learning activities!
Another way is to encourage children to explore various learning activities freely according to their own interests.
For example: reading picture books in the library, listening to children's songs in the concert hall, entering amusement parks, playing games in an immersive English environment, coloring, visiting the zoo, and absorbing English imperceptibly in fun!
Inquiry learning can fully mobilize children's autonomy and interest, which is very consistent with children's play instinct in junior high school.
To this end, Tencent needs to use great strength, have huge resources and play tricks with technology.
So you will find more than 600 original audiobooks on ABCmouse App, and synchronize with American children!
"Cinema" is also a good place to explore English learning with children. Here, children can find many shapes, colors, numbers, letters and other music, as well as interesting animations that are helpful for enlightenment.
In addition, an interesting online English "amusement park" has been established! Almost all children have favorite places and places to play in their lives. Only here can children experience these things in English, and naturally master English in this experience!
Comprehensive evaluation:
The course is interesting, and the game lies in the children's learning path, which runs through many links.
Most of the resources are mainly listening, and there are more than 2000 kinds of audio resources.
The learning path is very characteristic, which is why his family is 4-8 years old. Encourage children to explore learning and attend classes independently.
Generally speaking, the quality of the course is good, suitable for children with a certain English foundation. In terms of price, it is not very cost-effective in similar products.
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Small undersea columns learn English.
Course name: learning English from a small submarine cylinder
Suitable age: 2-8 years old
This learning software, which focuses on the emotional intelligence English enlightenment of children aged 2-8, advocates the core concept of "starting from the children's point of view", and signs a contract with "World-class children's IP" on the basis of the traditional immersion education of "North American real-life foreign teachers" and Oxford children's education system.
Course content:
The English learning system course of submarine small column meets the international NAEYC and EYFS grade standards. Combining the characteristics of animation brands and China Baby, we will develop a specialized English curriculum system suitable for children's English enlightenment. In order to let children listen, read and write in an all-round way, American English class, picture book class and general purpose are adopted.
From the course content, there are also two outstanding points.
First of all, I am interested in learning English, starting with the characters that children like, and talking in different scenes to arouse interest.
Secondly, we should emphasize the cultivation of emotional intelligence and strengthen learning from daily language, science, living habits and social cognition. Therefore, in oral English, undersea columnists pay special attention to the education of pure American accent and intelligent one-to-one pronunciation. The teaching and research teachers are senior educational consultants from North America and Britain.
Look at the daily classes:
Comprehensive evaluation:
The combination of real interest and learning, children's favorite cartoon image, allows children to complete English "enlightenment" while enjoying art.
In the process of immersion learning, American teachers' real-life education is combined with cartoon characters, and the learning theme is also situational, and the game design is relaxed and pleasant, which greatly improves children's acceptance.
Genuine teaching authorization and accompanying students with big IP stars are the most unique advantages of Haixia Small Column in learning English.
So fans at the bottom of the sea must not miss it!
Two-year courses will give valuable gifts in kind. In addition, there are courses to experience the seasons and weeks. It's worth a try.
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These big classes are all AI interactive classes of English enlightenment, but they are not suitable for children to take classes of life foreign teachers when they are young, starting from the foundation of 0. AI class is interactive, cost-effective, repeatable, and the effect is close to online class and foreign teacher live class, which is a good choice in the early stage of enlightenment.
For young children, in the initial stage, when choosing various AI courses, the general reference standard is that there is not much interactive recording in exchange for a strong victory, and rich scenes should go beyond important "learning" and be cost-effective. In short, how to choose, word of mouth is very important, audition is very important, observing children's interests is very important, and the daily investment atmosphere of the family is also very important.
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