Most of the contents published on the official WeChat account of rice cake mother are based on the founder's own personal experience and pain points, supplemented by foreign professional theories (such as American Academy of Pediatrics, World Health Organization, NHS, etc.). ), combined with the parenting characteristics of China families.

The categories of "cake mom optimization" include picture books, toys, daily necessities, household items, complementary foods and so on. On the source of goods, the team directly connects with the brand or the general manager of China.