Compared with Japan, more than 90% of families are using early education by age, more than 80% in South Korea and more than 67% in Taiwan Province Province. There are only 600,000 households in Chinese mainland, and the utilization rate of 1% is less than 99%. There is still a blank market to be tapped. However, in recent years, more and more parents in China have accepted the concept of "early education".
The research report shows that urban families pay more and more attention to early education. In 20 13, the domestic early education market is about 32 billion, and it is estimated that by 2020, the early education market will reach10 billion.
In China, the development of early education is the latest, but it is also the fastest, with the most categories, and there are also good and bad points. The industry believes that the future trend changes will be reflected in,
Parents' demands and understanding of education after 1980s and 1990s are more diversified. Future education will be combined with the operation of internet technology, so that children and parents can get a more perfect educational experience; After the current reshuffle stage, the early education industry will also enter the healthy development stage of the brand.
The acceleration of urbanization and the opening of the two-child policy, the huge demand market brought about by the rapid growth of children, and the increasing awareness of parents who are unwilling to let their children lose at the starting line have created unprecedented favorable opportunities for the development of early education.
The development of preschool education is of great significance. First of all, preschool education, as the foundation of all kinds of education at all levels, has a far-reaching impact on people's life. A person's character depends on his education from 0 to 6 years old. Education in this period will determine a person's character, even his outlook on life. Early childhood is a very important stage in the process of human development, and preschool education is the beginning of real human education. Although in the whole process of human education, the more backward education is, the closer it is to the finished product of talents, but the decisive factor of talent training is precisely the first six years after birth. Bloom, a famous American psychologist, pointed out that if the intelligence acquired at the age of 17 is 100%, then 50% was acquired before the age of 4, 80% was acquired at the age of 8, and the remaining 20% was acquired in the nine years from the age of 8 to 17. Secondly, human growth is a historical process and education is a systematic project. Without high-quality preschool education, it is impossible to have high-quality compulsory education and even other levels of education. A large number of studies show that high-quality preschool education can promote children's cognitive and social development, lay a good foundation for children's enrollment and future employment, and then consolidate and improve the quality and efficiency of compulsory education. For children growing up in economically disadvantaged families, high-quality preschool education (including kindergarten education and family education) is more important. Preschool education is the beginning of a person's life development, and the beginning of education directly affects the growth of a person's life and the quality of education in subsequent stages. Popularizing and improving preschool education has a fundamental and overall impact on the improvement and development of the education system, including primary education, junior high school education, senior high school education, vocational education and university education, and is the cornerstone for the overall improvement of national quality.
At present, the development of preschool education in urban and rural areas in China is quite different from that in other regions. How to make every child enjoy the right to receive preschool education and ensure the fairness of children in the starting point of education is an important issue that needs to be studied in the development of preschool education at present. Rural preschool education needs to be further developed, and the infrastructure and teacher allocation of rural kindergartens need to be improved.
On the other hand, the urban early education industry has developed steadily because of the huge demand. In 2008, Credit Suisse conducted a survey of consumers in 20 cities. One of the data showed that the second largest consumption of the middle class in China was education, accounting for 15%- 18% of the total household consumption. The consumption potential of preschool education market is no less than that of infant products market. The infant market in China is still in its infancy, and the preschool education market is mainly concentrated in first-tier cities such as Beijing and Shanghai. But in the whole East China, especially in Zhejiang, Jiangsu and other provinces and cities, the development is particularly rapid. In particular, the first generation of only children in China has gradually entered the marriage and childbearing period. These "only-child parents" grew up in a relatively superior environment, and they paid more attention to the training and education of infants, which gave birth to the development of this industry.
Don't let the children lose at the starting line. I believe that after preschool education is included in compulsory education in the future, early education institutions that focus on children's specialties and psychological development will still occupy a place in the education industry.