Personal: low cost, suitable for general picture books.

Enterprise: The cost is high, which is suitable for owners who have more expectations for the future or have formed business (the official account of WeChat, the main body of the enterprise, can apply for WeChat authentication, and can hook up with third-party websites. ).

As for the business scope, it should at least include "educational consultation", which is helpful for applying for brands, official WeChat accounts and media. Or training courses, etc.

If there is a business of selling picture books, it is necessary to have "publication retail" in the business scope. However, it should be noted that publication retailing belongs to pre-approval in industrial and commercial registration and requires a publication business license. To apply for this license, one of the team members needs a book publisher qualification certificate and an exam. Primary certificates can be used for retail and intermediate certificates can be used for wholesale.

If there is only picture book lending service, the business scope should include similar "renting books and newspapers", and specifically ask the local industrial and commercial department.

There are also some owners who rent out their shops without any license. There are operational risks in doing so.