On July 1 day, Sina Real Estate was officially revised to Sina Leju, and Sina Leju began to operate independent brands and vertical websites.
On March 25th, Sina Real Estate launched the concept of "happy residence", hoping to change people's lifestyles such as house purchase, decoration and residence. Based on the people-oriented design concept, Sina Real Estate uses industry-leading network technology to build a brand-new Internet architecture and launch a series of products and services.
On February 25th, Sina and Yiju officially announced that Sina would spin off its real estate and home channel and set up Beijing Yisheng Leju Information Service Company.
On June 26th, the authoritative expert alliance of Leju started, and released the Leju Index of Beijing residential sector in 2008, the survey report of Leju city and the evaluation report of listed real estate companies in China in 2008.
On May 17, Dr. Fang went online to answer questions about house purchase and decoration comprehensively.
On June 1 1, Leju launched an integrated marketing plan: online sales office, air design studio and air flagship store were newly launched.
On April 17, Leju cooperated with National Geographic magazine to build a beautiful real estate in China.
On March 25th, Wikipedia WIKI launched.
On March 25th, Leju and Zhongfangbao cooperated in the large-scale activity of "Minsheng Real Estate Living in China".
On March 25th, Sina Leju Innovation Summit was held in Beijing.
In 2009
In June, Sina Leju launched Leju Club to gather high-end buyers and provide VIP full-time house purchase settlement service.
In August this year, the bank cooperated with the Bank of East Asia to issue the first residential joint credit card in China.
On June+10, 5438, E-House (China) Holdings Limited merged its Ke Rui information consulting business with Sina Leju to form China Real Estate Information Group, which was successfully listed on NASDAQ in the United States.
20 10 year
In April, Sina Leju Fangshangtong products were officially launched.
In May, we reached a strategic cooperation with Baidu, a leading search service provider in China, and launched Baidu Leju, which provides comprehensive and timely real estate information services and brand-new network experience for Internet users in China through powerful search engine tools and professional real estate industry databases. In the same year, Baidu Real Estate and Home Channel was officially launched.
In August, we cooperated with Baidu Leju to develop the real estate CPA model and launched the first service hotline "Real Estate Insider" in the real estate home furnishing industry.
20 1 1 year
In April, Sina Leju and SOHO China completed the first auction of e-commerce real estate, and the online auction of the two shops was successful, and real estate marketing entered a new era.
In June, Leju second-hand housing launched the "Certified Housing" product, which was based on real housing and issued through the certification of limited value of real housing, and promoted efficient transactions in the second-hand housing market on the premise of standardizing honest service.
In August, Leju Real Estate E-commerce (eju.com), the first online real estate trading platform in China, was launched, leading the real estate e-commerce industry into the era of standardized operation and opening the era of real estate e-commerce 1.0. At the same time, a special service number call center for real estate e-commerce was launched: 10 18 18.
In June165438+1October, Leju Real Estate E-commerce held a large-scale promotion activity of "Prices Can Come Again", and joined hands with 100 real estate enterprises to set up a bidding alliance for China real estate E-commerce, detonating the property market in the form of buyers exchanging pricing power.
20 12
In April, Leju's parent company, Yiju China, completed the merger with its China Real Estate Information Group, and Leju became a wholly-owned subsidiary of Yiju China.
In May, Leju Real Estate E-commerce launched the second-generation O2O service model of real estate e-commerce, and opened the 2.0 era of real estate e-commerce with epoch-making products such as "Super E-coupon" and "Yiju Network".
20 13
In April, the real estate APP "Pocket Leju" was launched, and together with "Pocket Broker", "Decoration Money Manager", "Pocket Loushu" and "Leju Touch Screen Edition", Leju real estate mobile solution was formed to create a multi-dimensional and all-round real estate service phalanx.
In June, the operation concept of separation of e-commerce platform and service was launched, and Leju Real Estate E-commerce officially launched a new generation of sunshine e-commerce platform-e-link, which opened the 3.0 era of real estate e-commerce.
In June, 1 1, Leju Real Estate E-commerce 4.0 was launched. Together with China CITIC Bank, we created Leju Loan, the first real estate financial consumer product in China, and launched Yiju co-branded debit card and credit card.
20 14
On June 5438+ 10, Leju Second-hand House launched the innovative mobile Internet application product "Fangniujia" for second-hand house brokers. This product is dedicated to improving the business effect of the real estate brokerage industry, and has become a unique vertical application product of real estate on mobile phones.
In February, Leju real estate e-commerce company eju.com changed its domain name to leju.com, and officially launched Leju House Purchase Network. In 50 cities across the country, Fangniujia launched the activity of "non-stop sending phone bills to customers". In just four days, the number of certified users climbed to 6.5438+0.2 million, accounting for 20% of the total number of 600,000 brokers in active cities. In the same month, Leju Real Estate E-commerce launched the "Leju Mobile E-commerce 1.0 Platform" to develop e-commerce marketing to the mobile side, and skillfully combine the advantages of e-commerce with the characteristics of mobile Internet to create a blue ocean for real estate e-commerce marketing.
In March, Leju and Tencent signed a strategic cooperation agreement, and the two sides will jointly develop WeChat real estate information and O2O e-commerce platform "WeChat Leju" to open up a new world of mobile real estate e-commerce.