Taking advantage of the new round of STEAM education industry, toy companies have achieved transformation and development, and smart toys are becoming the new favorite of children's toy market, which is deeply loved by parents and children. These toys have several characteristics-novel modeling, educational interaction and high technology content.
20 17, 1 June, 2008, Lego launched the LegoBoost series of programming building block robots. Lego Life, an online social platform, was launched in February. In view of the huge potential of the smart toy market, in addition to the active research and development of traditional toy manufacturers, Internet companies have also clustered in the field of children's intelligent hardware, such as smart watches, intelligent robots and smart toys. 2065438+June 2008, Tencent and Lego took the lead in cooperation in the field of smart toys, and released and operated an online operating system matching Lego smart toys in China, providing users with a high-tech, highly interactive and highly participatory safe play experience.
Since 20 17, there have been frequent investment events in the domestic smart toy market, but most of these funded enterprises are still in the early stage of development, which shows that there is still a blue ocean in China's smart toy market.
Smart toys highlight the trend of children's consumption of science and technology and interaction, and product safety loopholes still need to be filled.
Smart toys come in many forms. Functionally, intelligence and interactivity have become two important characteristics of smart toys, which are reflected in the fact that toys can communicate with children "emotionally", thus cultivating children's good habits, learning and experiencing life in pleasure, and truly achieving the purpose of entertaining. At the same time, interactive and high-tech toys have gradually become the mainstream of development, and the combination of computer technology and toys has become the innovation direction of toy enterprises. High-tech intelligent toys satisfy consumers' curiosity and strengthen the interactive experience between consumers and toys.
At present, China's smart toys are still in the initial stage, with a rapid development, but there are also some security problems, such as eavesdropping and location disclosure. Children's smart watches met with waterloo abroad because of information security problems —— 2017110/0. In October, German federal network agencies banned children's smart watches from being sold in this country. As for the reasons for the ban, it is reported that it may be due to invasion of privacy or security holes in watches. 20 17 12, the French National Committee for Information and Freedom warned that the artificial intelligence toys popular in recent years to interact with children are not safe enough, and there is a risk of revealing children's privacy and threatening safety; The committee tested two kinds of smart toys, and found that people who are interested in them can connect with toys through mobile phones within 9 meters, and can also hear or record conversations between children and toys, and even other sounds in the house.
At present, the popular children's smart products on the market, such as children's smart watches, early education machines, robots, etc., have different shapes, but most of them include functions such as voice interaction and remote video monitoring, and the microphone, camera and GPS positioning behind these functions often become blind spots and soft spots of product safety, which brings security risks that cannot be ignored.
Among the reasons that lead to the safety risks of children's smart products, there are not only factors that manufacturers lack the strength of safety research and development, but also the mentality of emphasizing growth and neglecting safety in the early stage of market development. On the technical level, with the outbreak of children's smart products market, many small and medium-sized manufacturers at home and abroad have entered the market. They may not have perfect safety design research and development ability, and there are some loopholes in product design and production, so they can't make timely and perfect repairs, which leads to various safety hazards in the children's intelligent products they produce. At the same time, the neglect of manufacturers is another important reason. In the initial stage of entering the market of children's intelligent products, many manufacturers did not take safety precautions as the most important part in production and sales in order to bring their products to the market as soon as possible.
—— The above data and analysis refer to the Forecast and Analysis Report on Production and Marketing Demand and Investment of Toy Manufacturing Industry in China issued by Forward-looking Industry Research Institute.