Gymboree, for example, has a relatively high franchise fee, reaching millions. Moreover, the investment threshold is too low, such as Dr. Ma and the Little Duck Prophet, the competition will be fierce, the market will be chaotic and the quality will be uneven. So positioning is very important. The cost performance ratio is relatively high, such as 33 degrees, and the start-up capital ranges from 500,000 to 800,000.
However, I think it is very important to invest in opening a swimming pool. The investment is to make money, so we should not only consider the price, but also consider how to make Qian Shengqian.
At this time, choosing a better brand and a distinctive product can make you stand out in the market competition, then your investment is successful.
I visited many franchisees and found that the swimming industry in the market is now grasping the "brain development", that is, paying attention to early education, focusing on the cultivation of children's emotional intelligence, IQ and social skills; There is also splashing water, mainly for children to play with; Then there is the relatively low-end bathing and swimming combination. As a parent of a baby, I have also experienced it with my baby. To tell you the truth, I feel irregular, unclean and uncomfortable.
In addition to caring about the development of children's IQ and EQ, parents actually have a healthy body. 33-degree "physical training" directly hits the focus of parents' "health first".
In foreign countries, the development of infant swimming has been very mature and standardized, but there is a lack of such norms and standards in China. Parents nowadays are very concerned about quality and safety. If we put forward a brand guarantee and a safety standard, it will still hurt parents' pain points. One of the selling points of 33 degrees is that there is a domestic swimming champion coach leading the production of swimming syllabus for infants aged 0-6, which can be said to set the industry standard and fill the domestic gap.
The 33-degree swimming pool is also independently developed and customized. Prices range from 65438+ 10,000. The latest swimming pool conforms to the teaching plan and closely combines the function of swimming pool with the teaching plan course. Through the application of swimming pool color, shallow platform, shallow water area, pole and reverse swimming training, infants of different ages can be trained efficiently.
Do you feel tall? Anyway, when I visited this project, I felt unconventional and paid attention to physical training, professionalism and safety. The course setting is obviously advanced, and the customer viscosity is high.
There are many vulgar people, but benevolent people are rare. What is lacking now is distinctive products. I was shot dead on the beach without selling points!