20 10 authoritative department confirmed that early education industry is the second sunrise industry in China. With parents paying more and more attention to early childhood education, the concept of "let children win at the starting line" has become the engine for parents in China to support early childhood education. Early childhood education is in full swing, and a large number of early childhood education institutions have sprung up like mushrooms after rain, raising the banner of a new benchmark for early childhood education and attracting a large number of investors with financial strength to join this cause. There is no doubt about the starting point, but we must examine it carefully before we can attack.
1 First, we should examine the operation mechanism of the headquarters. Whether the responsibilities of the advisory group and teachers are clear and whether the knowledge of early education is professional. In the early education industry, staffing is the core strength of the organization, and support bears the brunt. Whether an organization has core competitiveness depends on the professionalism, mental outlook and professional knowledge of its employees. Also check the marketing manuals of the headquarters, including the consultant's manual, the teacher's lesson plan, the employee's code, and a well-run company, which are all complete.
The second is to look at support. Once joining, all the processes of site selection, decoration, recruitment, training and assessment will be launched. In particular, the support of human resources largely determines the enrollment performance of sub-centers. The initial fee should not be too low or too high. If it is too low, the support of the headquarters will not be great, because the merchants will never do business at a loss, because once the support is too strong, the initial fee of 50 thousand yuan is not enough for the daily expenses of the headquarters support. In addition, there is a risk that after signing the contract, the organization will charge a lot of extra fees, which is not cheap by comparison. If the joining fee is too high, it will be a test for the franchisee's funds. Judging from the capacity of the existing early education market, it is not easy to recover the cost.
Finally, look at the characteristics of the course. At present, most early education institutions adopt Montessori teaching method, which is very popular and has no substantive competitiveness. If the curriculum research and development strength is insufficient, it is easy to be eliminated. Therefore, it is actually very simple to inspect an institution. First of all, we should examine its teaching achievements, and then we should examine its R&D process and the professional level of its teachers. As long as it is result-oriented, we can tell the truth from the false.
Early education has invested a lot of money in this project, but once it is chosen correctly, the durability of the cause and the stability of profit are incomparable to the industry.
I am Heinz Early Education. I hope these three pertinent suggestions can be a bright light for your early education. If you think this article is more pertinent and can help more friends, please reprint it more.