The key of art is to establish children's creative thinking system.
In recent years, the global technical education market has shown a trend of sustained and steady growth. The data shows that by the end of 20 17, the global market share of off-campus art education has exceeded 59 billion US dollars, and it is growing at an average annual rate of 5.8%. China's art education market has also exceeded $8 billion, with a growth rate of 13.9%. There are more than 242 million children aged 0- 14 in China. With the increase of China's GDP, the huge population base and the comprehensive liberalization of the second child policy, it provides greater opportunities for the future development of art education.
Tomato Field Art was founded by Zhong Jing Education Group in 2009, focusing on providing innovative art education for children aged 2- 15. Since the first teaching center was formally established in 20 10, there are currently more than 500 offline centers in 3/kloc-0 provinces, municipalities and autonomous regions, covering more than 654.38+million users. It has more than 6,000 art instructors and has opened more than 1 10,000 courses nationwide. At the same time, over the past nine years, more than 200 investors have been trained to serve children's art education.
According to children's growth and development, the R&D bases of tomato field art major in Shanghai, Beijing and Taiwan Province have independently developed a set of systematic "1 1 year complete curriculum system for grade 5". The five learning levels are enlightenment (2-3 years old), graffiti (3-4 years old), breakthrough (5-6 years old), exhibition (7-8 years old) and explosion (9- 15 years old).
Under the guidance of this system, the teaching steps are divided into five steps: open guidance, exploration and discovery, imagination guidance, creative practice and communication and expression. The course forms are not limited to daily professional courses, but also include art study tours, competition training courses, hiking art classes, parents' classes and other elective courses, as well as winter and summer vacation courses, art camp courses, summer school courses and other special courses.
Yi Zheng, chief education officer of tomato field art, introduced that the idea of tomato field art is to let children find themselves in the artistic atmosphere. Compared with cultivating creativity, tomato field art hopes to further establish children's creative thinking system, pay more attention to guiding children to discover themselves, break through themselves and pay attention to the educational process.
2 1 century is an interdisciplinary comprehensive education. On the basis of STEM, international education has changed from "art" to "STEAM", which means that "skill-based" education is gradually changing to "creative" education. In this context, Zhong Jing Education Chairman Chen Yidong officially launched the "Tomato Field Art Angel Investment Plan".
This course includes a series of online and offline courses and creative thinking system courses. The offline STEAM series of art covers natural science, optics, kinetic energy, architecture and so on. The online master of arts course emphasizes parent-child companionship, which includes three aspects: artistic humanity, master of arts and aesthetics.
From now on, WeChat pays attention to the "Tomato Field Art Headquarters", so that it can get detailed information about the "Tomato Field Art Angel Investment Plan" and make an appointment to experience the art education popularization course provided by Tomato Field Art for free.
Creativity and high perception are the main abilities that children should have in the future.
Chen Yidong, Chairman of Zhong Jing Education
Like Good Future Group, many parents and students are familiar with the study and thinking of sub-brands, but they don't know much about the good future of parent brand. So is the fine secondary education of tomato field art in parent brand.
Established in 2002, Zhong Jing Education is committed to popularizing and popularizing the international concept of children's education. It has four innovative education brands: Tomato Field Art, touchBOX Maker, playABC Children's English and Han Jing Home Visit.
In 2002, Zhong Jing Education introduced Gymboree, a world-renowned early education brand, to China, which made the China market begin to realize the concept of "early education". With the vigorous development of Gymboree introduced into China, the concept of internationalization has entered domestic families, bilingual teaching mode has been started, parenting habits of parent-child companionship have been established, and chain mode has been adopted to provide entrepreneurial platforms for talents who love education.
With the improvement of the national economic level, parents and children's demand for preschool education has increased. In 2009, Zhong Jing Education established the Children's Research Institute and began to be an original brand of children's education. In 2009, the brand of children's innovative education-tomato field art came into being.
20 10, PlayABC children's English was founded by Zhong Jing Education, which adopted entity teaching and created a unique RIS teaching mode.
On 20 15, touchBOX, a family parent-child art education course for children aged 3-8, was launched. This course combines online courses with offline teaching AIDS.
20 16, Zhong Jing Education established Han Jing's home visit, built a family teaching system for English enlightenment for children aged 2-5, and adopted one-on-one home teaching to bring the learning environment into the family.
Chen Yidong, chairman of Zhong Jing Education, mentioned that artificial intelligence technology may make 47% of Americans unemployed within 20 years, and it is estimated that more than 70% of jobs in China will be replaced by artificial intelligence. Technology can be done by computer, but creativity can't. Innovation and creativity are the main abilities that children should have in the future, and the future global competition is the competition of creativity and high perception.
At the press conference, Chen Yidong repeatedly mentioned that Zhong Jing Education is an entrepreneurial platform. This is the answer sheet handed over by Zhong Jing Education 16 years, and it is also the orientation given by Zhong Jing Education. At the end of the conference, Chen Yidong invited more entrepreneurs to join in and create the future together.