20 14 analysis of Alibaba's latest ranking rules (children)
1, information quality Five-star information is basic, keywords in different industries are different, and so are three or four-star information;
2. Relevance of information keywords
First, each message title contains only one keyword. List keywords. Add or modify your supply information according to the keyword list. The message is a keyword, not a product name;
B, attribute part, must be complete;
C, choose the correct category;
D, repeating the keywords of the information title in the detailed description;
3. The freshness of information started from February 20 10 and 10, and the forwarding of information has been completely weakened. There is no difference between forwarding once a day and forwarding once every three days. In the "business personnel" of "My Ali", you can see information exposure, clicks and other data, find out the lowest exposure in the last month, delete new hair, or modify it. Information with transaction records can be modified but not deleted. How many articles to revise every day depends on your workload. Ten articles and five articles will do. If you insist on doing it for a month every day, the exposure and clicks will be significantly improved.
4. Supplier strength
A, become a quality information provider. Conditions: Support Alipay transaction; In the last month, Want Want logged in for more than four hours every day on average; More than 35 five-star messages. B, join the integrity guarantee. At the same time, you can join the integrity protection group and get a higher integrity protection fund.
C, on-site certification D, participation in online sales of baby and gold booths
5. The more expensive the store version, the higher the ranking weight.
6. Popular word of mouth
A. product interaction. For example, buyers can browse and collect your product information and evaluate you, which can be regarded as part of the interaction.
B. product trading. For example, the quantity and quantity of products sold and the evaluation after the transaction. These can all be regarded as trading situations. In the case of trading products, it is recommended to initiate credit guarantee contracts first.
7, resend and modify the information:
1, frequent retransmission will only lower the ranking. At present, the impact of retransmission on ranking is far less than that of new product information.
2. The information must be forwarded and the title description must be modified.
3. Try to send more new product information in the future.
Summary: In the highly competitive industries and keywords, no one can guarantee that his information will be on the front page 24 hours a day. The rotation system is the same as the different keywords of industry members, and the ranking rotation system is implemented. The only difference is whether the rotation time and period are long or short. The cycle length is related to industry and keywords. Very hot words may rotate every half an hour or an hour; Less popular industries may change every few hours or days. Random sampling system, the information of the same keyword extracted by Ali's system is random. Therefore, it is only recommended to put a keyword in the information. If there are many keywords, the system can't judge accurately. In order to avoid bad information being extracted, each information description must be as perfect as possible.