1. Organizers (legal persons) and managers should have political rights and full capacity for civil conduct, and have no criminal record; The person in charge of the school and the business supervisor have more than 2 years of educational work experience, with intermediate or above titles or college education; On-the-job personnel of public schools may not hold any form of private education and training institutions.
2. There should be full-time and part-time teachers suitable for the scale and level of running a school. The total number of teachers should be no less than 6, including no less than 2 full-time teachers. The employed teachers have the teaching qualifications and academic requirements stipulated by the state, among which the teachers who carry out high school education and training institutions should have a bachelor's degree or above and a high school teacher qualification certificate.
3, to have a stable, centralized and safe standard and meet the requirements of the surrounding environment. The construction area of teaching and office buildings is not less than 200 square meters. If the school is leased, the lease term shall not be less than 3 years.
4. The registered capital is not less than RMB 654.38 million, which has been verified and evaluated by an accounting firm.
processor
1. The applicant for running a school shall receive the Application Form for Running a Private Education in triplicate at the place where the school is located.
2. Submit the written application, the completed Application Form for Running a Private Education and the relevant materials required for running a school to the Education Bureau where the school is located, and the Education Bureau will organize personnel to review the application contents and related materials one by one.
3. The applicant shall submit to the Education Bureau a written application for a school-running unit that has passed the examination and basically meets the conditions for running a school, and an application form for running a private education with opinions and related materials.
4. The Education Bureau examines and approves the application.
5, to meet the conditions of running a school issued a "private education license", do not have the conditions of running a school, make a written notice of disapproval, and explain the reasons.
Matters needing attention
1, training content positioning
Before starting a training institution, entrepreneurs should know what their position is, whether it is a training institution for cultural courses such as foreign languages, an interest class such as dance and music, or a preschool education institution for infants. Make a relatively accurate choice based on personal experience and ability. This is also the key to the matters needing attention in operating education and training institutions, which is related to the overall positioning.
2. Orientation of training objects
Is the training structure for preschool children, primary school students, middle school students or college students? Both are training schools, some may be aimed at high-income groups, and some may be aimed at low-and middle-income groups. Training fees and training facilities and services will vary greatly with different training objects. This is also related to your related personnel recruitment.
3. Location selection
The site selection is mainly considered from the following three aspects. First of all, we should investigate the students around the school according to the orientation of entrepreneurs on the training content and training objects. If there are many young parents around, the children may be younger and more suitable for setting up some training institutions for preschool children or primary school students. Secondly, traffic. Parents don't want their children to be trained far away from school and home. Registered education and training institutions >>
Joining fee of education and training institutions
There are many brands in education and training institutions, and different brands often have different joining fees. So the key is to look at your own positioning, whether it is in line with your local market. Generally speaking, you can get the connection specifications of most areas within 30-100 W.
How to choose a brand to join?
1, brand strength
Generally speaking, the bigger the brand, the higher the threshold, so I often dare not contact big brands and choose some small brands. But in fact, small brands are often unable to attract consumers and provide less support for investors because of their lack of visibility. Big brands are just the opposite. Now, in order to expand market share, many big brands have put forward the slogan of free franchise fee. Therefore, investment in education and training should be done according to one's ability. Don't choose the most expensive, just choose the one that suits you best.
2. Brand service
Good service can solve the confusion of many investors who have joined education and training. For those who are new to the education and training industry and have no experience, it is very important to help the education and training franchisees to provide a series of support and help from opening to operation.
3. The popularity of the brand itself
After all, education and training are educational products, and parents have high requirements for brand awareness and high dependence on brands. Therefore, the popularity of the early education investment brand itself is also a part that investors should consider.
Connecting process
1. Please visit our official website for relevant information.
2. Fill in relevant forms, such as joining application questionnaire. Some institutions also need you to send copies of relevant certificates to the headquarters.
3. The agency will conduct a preliminary review of your information, and after it passes, it will send you a "qualification confirmation and invitation" by telephone, fax or email.
4. Applicants can contact the headquarters of this institution and its central direct sales stores for field visits and interviews.
5. Both parties sign a letter of intent, and you may need to pay a part of the fee as a deposit for joining.
6. After you have made the preparatory work, the two parties will meet again to sign a formal contract, and the applicant will pay all the expenses and sign up for relevant training in advance.
7. Pre-registration and lease support.
8. Recruiting personnel.
9, headquarters to guide the site design and decoration, and unified training.
10, enrollment promotion, and the headquarters sent personnel to guide the opening of the store.
Matters needing attention in joining
1. Investors should first make good preparations for funds, and at the same time make full preparations for professionals, enrollment or channel expansion. No matter whether you join a chain organization or not, you should do a good job in feasibility study, formulate a reasonable business plan, clearly locate your target market, and conduct a preliminary market segmentation study. For example, if you know that the project of Xiangxiang Education is good through a certain channel, and then contact the project leader of Xiangxiang Education Headquarters to further confirm your intention to join, then you should make a good plan, what to prepare before joining Xiangxiang Education, what to do in advance after signing the contract, and a series of things need to know something about the local market first.
2. Be risk-conscious. No matter what kind of education and training joining system, it is not omnipotent. As long as you join the system, you can't guarantee profit. Joining a brand, compared with operating an education and training franchise store independently, can only increase their competitiveness, enhance their profitability, and get support from technology, market, operating experience and products. , reduce business risks and improve the success rate of investment.
3. Choose a suitable joining system according to your business plan. At present, domestic education and training joining mainly includes two categories, one is brand joining and the other is product joining. The so-called brand joining generally requires franchisees to use a unified trademark, a unified CI/VI system, and the main training products are consistent with the headquarters.
Such franchisees generally provide technical training for mainstream products, which is combined with headquarters training. Join the headquarters has strong teachers and technology, a standardized management system and strong marketing experience. To join brand training institutions, we should focus on developing the training market for enterprise users, make full use of the rich advantages of the headquarters curriculum system, give play to the advantages of local customer relations, and jointly develop the local high-value enterprise customer market with headquarters.
4. Keep close contact with the headquarters. After carefully choosing the franchise system, we should maintain close cooperation with the headquarters to promote and maintain the brands or products we join. In line with the concept of win-win, ask the headquarters for resources and support in time, analyze the characteristics of the local market with the headquarters and take action. China has a vast territory, and the situation varies from place to place. Headquarters provides standard management system or marketing experience, but it is difficult for headquarters to grasp some special requirements of branches in advance, so it is necessary to provide them in advance. Therefore, branches should keep close communication with headquarters and seek corresponding support from affiliated headquarters according to local special conditions.
Naming principles of educational and training institutions
"xx school, one-on-one consultation", the "key words" of these educational institutions often appear in front of people. However, it is understood that the "Working Opinions on Simplifying Access Procedures, Relaxing Access Conditions and Optimizing Access Services (Draft for Comment)" drafted by the Municipal Administration for Industry and Commerce and soliciting opinions from the society proposes that the name of an educational institution shall not be "school, educational consultation".
However, "training" or "xx training" can still be used as industry terms, and the project of "xx training (except training activities related to academic education)" can be approved according to its business scope. However, the words "educational consultation, school" cannot be used in the names of educational institutions.
Name selection recommendation
1, Minsi
"Bright" star, bright, the meaning of future hope; "Thinking" refers to thinking and wisdom, and it refers to having strong thinking ability and providing educational institutions that children want.
Step 2 guide the direction
To use romain rolland's description that "one can only guide others, but can't take the place of others", extending the name of educational institutions is an indispensable part of children's life, and it is also the significance of guiding people.
3. Be famous
Through the idiom "famous in the world", the names of educational institutions are refined, making their names atmospheric, catchy and easy to publicize. But also means that educational institutions are famous all over the country.
4. Future star
Use the sleeves of the future to lead the moral connotation of the future and satisfy the psychology of consumers. Moreover, it is conducive to investors' fancy and belongs to the relatively straightforward name style of educational institutions.
5. Tude
The name is extracted by Cai Yuanpei's "Accomplisher of Moral Education", which means that the company focuses on children's moral education, thus including children and becoming a person who serves the country.
Layout of management places of education and training institutions
1, classroom style
Advantages: students are teacher-centered; Suitable for classroom teaching that does not require much interactive activities, such as theoretical classes;
Disadvantages: limited by tradition, it is not easy to activate the atmosphere; As time goes on, students tend to be distracted; Teachers can't effectively supervise students' learning at any time, such as being absent-minded; Students sitting on the left and right sides are hindered by sitting posture.
2. Long table style
Advantages: it can increase the understanding between students and quickly integrate into the classroom atmosphere; Teachers are easy to monitor the situation on the spot;
Disadvantages: it will limit the flexibility of teachers in the teaching process; It limits the team-based teaching activities and games.
3. Round table team style
Advantages: suitable for team-based curriculum projects; It is beneficial for teachers to stimulate students' enthusiasm for participation; It is convenient for teachers to walk around the venue and interact with students, and various team-building games can be designed.
Disadvantages: some students will sit with their backs to the teacher; Can't communicate with other team members; Teachers need to have enough experience and skills.
4. Eight-character team style
Advantages: Suitable for team training programs; It is beneficial for trainers to stimulate students' participation; It is convenient for trainers to walk around the venue and interact with students, and various team-building games can be designed.
Disadvantages: some students will sit with their backs to the lecturer; Can't communicate with other team members; The requirements for trainers are high, and they need to have enough experience and skills; Not suitable for a lot of training.
5.u-shaped meeting style
Advantages: it is suitable for students to participate in activities interactively; Instructors can stand in the U-shape to reduce the problem that students can't hear clearly at the back of the classroom; It is easy to form the interaction between lecturers and students and increase the training experience.
Disadvantages: Teachers need to have enough practical experience and field control skills; Not suitable for too many students to participate.
6. Big circle experience
Advantages: it is suitable for outdoor experience training and more experiential; There can be more interaction between teachers and students, which is conducive to encouraging students to share and increasing training experience.
Disadvantages: the lecturer needs to have enough practical experience and interactive skills; The number of people should be controlled at 20~30; Students can't record more knowledge points in time, which is not suitable for complicated teaching; Students are easily distracted.
Teacher recruitment training
1. Identify the talents needed by the organization.
Excellent teachers and excellent consultants are scarce in every education and training institution. But organizations of different sizes really need different talents from those they can get. First of all, you should have an expectation in your heart and a number in your heart. Small and medium-sized institutions should first make clear the quality and ability of the talents they urgently need according to their own strength and scale.
2. Determine the recruitment channels.
There are many recruitment websites, and different positions need to choose the right website. Some recruitment websites are suitable for recruiting teachers, some are suitable for recruiting agent managers (pulse, hunting net), some are suitable for recruiting service personnel (cleaning, security, 58 city, fair), and some are suitable for recruiting part-time job.
Category type setting
As far as class types are concerned, from the initial traditional class model to today's large class, small class, excellent class, one-to-many and one-to-one types.
Enrollment publicity
1, school promotion
Pushing at the campus gate is the most common way, and publicity is carried out through the mode of mobile publicity. Although this method seems primitive, it is an effective and low-cost publicity method in the closed collective environment of the campus.
2. Community promotion
Go directly to the property to apply for a stall, and pay the fee for fixed-point publicity. The property will often hold community cultural activities on holidays, and can cooperate with the property to hold parent-child activities.
Step 2 advertise
Gate, residential entrance location, elevator location, parking lot entrance and exit, express box, bus station advertisement, bus line advertisement, subway station advertisement, etc. There are many new media platforms that can put advertisements on WeChat, Weibo and Tik Tok.
Course sales of education and training institutions >; & gt