2. Compared with foreign countries, China's animation is relatively rough and has always been recognized as animation rather than animation. Dubbing lacks excellent sound quality.
3. The protection of domestic animation is too strict, and there is no real development policy.
4. Domestic animation lacks creativity and can't really play an educational role. 5. Animation production can't really develop without commercialization and marketization.
Reward domestic animation
As we all know, the core consumer group of cartoons is teenagers. In consumer psychology, teenagers have the strongest associative ability; In terms of consumption habits, teenagers are most likely to make emotional consumption. At present, there are 367 million teenagers in China. According to experts' calculations, China's animation market has a consumption potential of nearly 200 billion yuan every year. A good animation, a profound animation protagonist, will not only promote the development and sales of related derivative products, but even achieve a brand. Therefore, it is natural to attach importance to the development of domestic animation. In order to support domestic animation, the relevant departments of the state have indeed done a lot of work. The State Administration of Radio, Film and Television even used administrative power to issue "Specific Measures to Promote the Development of Animation Creation in China", forcing all TV channels to broadcast domestic animation during prime time. Even so, there are still 85% animation companies losing money, which shows that domestic animation production has reached 142700 minutes, which is only a quantitative victory, and we are not so happy as to get carried away. Under the prosperity of quantity, the hidden worry is that the quality of domestic animation is not high, but the market does not buy it. Under the condition of market economy, the market must rely on products to speak. Chen Shaofeng, vice president of Peking University Cultural Industry Research Institute, said that animation entrepreneurs are the key to the success or failure of animation industry in China. However, the current situation is not optimistic. Most investors who run animation companies don't understand the characteristics of the animation industry, and animation creators lack business training, which makes animation entrepreneurs very scarce, which is also the reason why 85% of animation companies lose money. From this, we can rationally look at this administrative decision to reward domestic animation. Although the total award fund is 2 1.27 million yuan, the bonus of the comic grand prize is only 800,000 yuan; The prize of the Animation Channel Award is only 700,000 yuan. The investment of the cartoon Romance of the Three Kingdoms is more than 40 million yuan. Whether it is earning or losing, the bonus of800,000 is nothing; For TV channels, the profit of an excellent cartoon episode may exceed one million yuan. Even if the grand prize of 700,000 yuan is in front of them, TV channels will not ignore the attraction of profiteering. Therefore, no matter how glamorous the SARFT awards look, they are just chicken ribs for animation companies-tasteless to eat and a pity to abandon. Good steel should be used on the blade. In fact, apart from being rewarded, SARFT can do more for the animation industry. For example, making scientific development plans and supporting policies for the animation industry; Funding the growth of animation entrepreneurs to ensure the improvement of their cultural and commercial quality; Establish animation industry research institute, animation industry association and animation industry website, and organize more exchanges, communication and discussion between animation enterprises and animation practitioners; Set up angel fund to guide the establishment of animation enterprises; Set up a support fund to help animation companies raise funds; Guide the reorganization of animation enterprises, cultivate powerful large animation enterprise groups, and so on.