For most training institutions, activities are used to serve the final continuation of classes and recruitment, but not all activities can be achieved overnight and immediately. We must make clear the direct purpose and ultimate purpose of event marketing. Obviously, the ultimate goal is to urge students to sign up for the transaction.

The direct purpose can be divided into the following points:

1 to enhance brand market awareness.

2. Create opportunities for direct communication with parents and effectively convey product information and educational ideas to parents.

3. Get as much information about students as possible to facilitate subsequent communication.

4. Attach free audition courses or coupons to divert parents and students to campus.

Second, make a good plan

The plan of activity planning should completely include seven aspects: activity theme, activity place, activity time, activity form, activity process, activity publicity and activity prize. The theme of the activity should not only conform to the propaganda orientation of the organization, but also be oriented by parents and students; The form of activities should attract and interest users.

The activity process should be easy to implement, and the publicity copy must be short and clear, especially the prize information and the income after participation, so that parents or students can see at a glance and maximize their enthusiasm for participating in the activity. Moreover, the participation threshold should be as low as possible, so that the coverage of activities is wider and more potential customers can be obtained.

Third, multiple publicity.

Publicity and promotion can generally be carried out through offline push activities and online self-media platforms.

In terms of local promotion, try to choose the radiation range within three kilometers of the campus to publicize the main schools and communities around the training institutions. At present, most training institutions promote offline by distributing leaflets. Therefore, a single page must be concise, beautiful and recognizable, so that parents or students can see the propaganda point of a single page at a glance.

In addition, some small gifts printed with the organization logo can be distributed, such as shopping bags, fans, water cups and so on. These gifts are most suitable for parents or students to use conveniently in public places.

As for online promotion channels, activities can be promoted through major media platforms, but mainly through WeChat group or circle of friends.

On this basis, teachers can be invited to forward posters, soft articles and preferential information. And the details of the event can be pushed to parents through friends circle, WeChat group or private chat. We can also plan some small games and forward and share them through third-party tools to stimulate the enthusiasm of parents to participate.

Fourth, the feedback summary

After the activity, it is necessary to analyze and summarize the data collected in this activity, sort out the contact information of parents or students collected, and make a good classification to facilitate subsequent communication. For students who have signed up or are willing to participate in the audition class, they should contact the school in time and arrange the relevant audition and consultation work.