1. Registration calls must be answered at any time. If the landline is not answered, transfer the call to the enrollment teacher's mobile phone and try to avoid missing the consultation call.
2. Highlight the doorbell at the kindergarten gate. Some kindergartens have a big playground, but there is no doorbell or telephone at the door. Parents who are anxious to enter the park either show "Good Voice of China" or leave silently.
3. If the kindergarten has opened the WeChat WeChat official account, the WeChat QR code will be displayed in a prominent position at the entrance of the kindergarten, so that parents can learn about the kindergarten through WeChat.
3. Show the kindergarten qualification in an obvious position, and let parents know that our kindergarten is formal when they enter the kindergarten.
In addition to some official qualifications, kindergartens should also join various institutions or associations in the society and hang the obtained plaque in a prominent position at the entrance of the kindergarten to show their strength.
5. Write a complete manual for parents in kindergarten. In this manual, the general situation of kindergarten, the background of organizers, the concept, characteristics, development history, charging standards, admission instructions and contact information of kindergarten are introduced in detail. If parents come to consult, they can send a brochure with the latest phone number and QR code printed on it.
6. Write activity book, kindergarten honor book, food book and children's works book. Take it out when parents consult and let parents know our efforts.
7. In the consultation environment, in order to avoid the unsmooth consultation process caused by children crying, some toys and books should be prepared to let the children calm down temporarily. If possible, two teachers should be arranged to face the parents with children. One teacher is in charge of introduction and the other is in charge of comforting children.
8, according to the actual situation of the kindergarten, in the kindergarten hall and the door to make publicity panels, so that parents come to consult. Let parents know the strength of kindergarten through pictures and texts.
9. If the economic conditions of the kindergarten permit, during the consultation process, the parents will be shown photos, videos, graduation photo and growth tips of the kindergarten through the "tablet computer" to show the strength of the kindergarten more intuitively.
10, the first person parents come to consult must be the doorman. Therefore, at the peak of enrollment, we must urge the doorman to pay attention to his image and words, and we must register in and out, reflecting the norms and characteristics of our kindergarten.
1 1, and the most important thing is the admissions teacher. Admissions teachers are not ordinary sales. They need to know the law of children's growth, the characteristics of kindergarten curriculum and the overall situation of kindergarten. Admissions teachers in kindergartens definitely don't just achieve sales goals through words, discounts and extra gifts. Education is not a standard product or a one-time service. We must win the trust of parents through our own strength in order to obtain long-term and stable students.
Second, advertising.
1. At present, parents are used to using WeChat. Therefore, it is suggested that kindergartens should keep pace with the times, apply for WeChat WeChat official account for free, and interact with parents in the most acceptable way for parents born in 1980s. (For the specific setting method, please refer to the content of "Talking about Marketing" in WeChat "Xiao Zhang Talking about Preschool Education". )
2. Please pay attention to WeChat, forward relevant enrollment propaganda articles, and let more people participate through activities.
3. Although the color page is old-fashioned, it is still an effective practice. As long as it is slightly changed, the kindergarten's WeChat QR code will be printed on the color page and distributed to parents in surrounding communities and kindergartens (supermarkets, shopping malls, children's cities, etc.). ). Be careful not to distribute it directly at the door of other people's kindergartens, and don't have direct conflict with these kindergartens. Let parents pay attention to WeChat, and parents who sign up through WeChat get certain discounts or small gifts.
4. Make some banners, such as "Registration Hotline 02 1-56477733 in the registration of Habao Kindergarten in Zhabei District" to be hung on the main entrances and exits and main streets of the community.
5, according to their own economic strength, selectively in the local media, usually TV stations, newspapers, outdoor billboards to do publicity.
6. Discuss with the property and put the kindergarten enrollment poster in the publicity column of the community.
7. On the local popular forum websites, regularly send out activities notices about kindergartens, parenting stories and so on.
Three. activity
1. In order to let more children come to kindergarten and adapt to kindergarten, children can play in kindergarten for free. Create a humanistic play environment for children. Director, it's a pity that big toys will be damaged by children.
2. Parent-child activities: Through parent-child competitions, handcrafting, flea markets, barbecues, treasure hunting in the park and other activities, children and parents will be familiar with the kindergarten environment, reduce their strangeness to the kindergarten, deepen their understanding and trust in the kindergarten, and thus promote registration.
3. Public welfare activities: The children's library is open to the public, and parents who accept the registration can collect a certain deposit from parents who have not entered the park and obtain the right to borrow books; Expert lectures, free parenting lectures, so that parents can establish professional knowledge in kindergartens.
4. Experience course: Let children take free special courses (skills courses) to understand what the class is all about. Let parents also perceive the professionalism of kindergarten teachers.
5. Performance items: children's art performance, teachers' talent show and graduation report performance.
6. Cooperation: Cooperate with neighboring early education institutions and children's cities to introduce students into kindergartens through cost sharing.
7. All activities must ask parents for information as much as possible. If we can close the deal right away, we will never wait for the next second. If you can't cash out, you can swipe your card. If you can't swipe your card, you can deposit it.
8. After the activity, we should strike while the iron is hot, classify the information of parents, and let the admissions teacher communicate in a targeted way. For example, children who have not attended kindergarten should be treated differently, children in small classes should be treated differently, and children in preschool classes should be treated differently. Even parents of children of the same age will have different needs. Dad will discuss with mom and follow up in different ways. Remember not to face all parents with the same enrollment method.