"king of the children" is a retail business under the five-star holding group, headquartered in Nanjing, Jiangsu. Focus on one-stop procurement of pregnant and baby products and provide all-round value-added services. With online and offline service platforms, chain stores, direct purchase manuals and e-commerce channels, it mainly provides one-stop services such as toys, food, articles and clothing, baby swimming, children's play, early education, photography, talent training, postpartum recovery, etc. for expectant mothers and children aged 0- 14, and strives to become the first choice for China consumers to buy maternal and child products and services.