Extended data:
From 65438 to 0998, the early education industry in China started with the establishment of Red, Yellow and Blue Baby Friendly. After nearly 20 years of development, the early education industry presents a pattern that local brands and international brands go hand in hand, and large chain institutions and small and micro-regional brands coexist. The development stage of early education center is ahead of nursery center, but it has similar attributes with nursery center: brand endorsement helps to improve parents' trust. Therefore, from the perspective of user behavior patterns, parents tend to choose well-known early education brands; The expansion of well-known early education brands has accelerated, and some small institutions have chosen to join well-known brands; It will eventually lead to oligopoly competition in the early education industry.