"Being a business is the same as being a person, especially an educational enterprise, and you can't be a business." Peng said: "Don't forget that your innovative spirit and Excellence are the self-requirements that every educator should have." When talking about the balance between management and initial heart, Peng firmly said: "I always believe that a set of ideas that can really bring value to the family, no matter how difficult it is in the market, is worth challenging. The number of small step users ranges from 0 to 20 million, relying on our awe and professionalism in early family education; Many parents grew up with us and saw the changes, so they are willing to help us promote ourselves.
Admittedly, we haven't seen advertisements for small steps, but few people don't know about small steps.
Mother from Peng to: My daughter taught me compassion.
On Peng's desk, there is a photo of a family of three. Peng said that this was taken during the summer vacation a few years ago when she took her daughter on a trip. Speaking of his daughter, Peng is full of love and pride, and his eyes are shining with gentle light. "The arrival of (Peng's daughter) changed my life. She is an angel, bringing me happiness and teaching me compassion. "
Peng said frankly that he was a bit "tricky" before giving birth to his daughter.
You can imagine how happy her life is for a person with excellent grades and good popularity since she was a child, and then she was admitted as a "true scholar" in Tsinghua and Stanford. But the "sharpness" she said is actually smart in my opinion, which is also the reason for the statement of "true learning".
Unlike many famous students who spend a lot of time on extracurricular tutoring, Peng said that she has never attended extracurricular classes. Excellent academic performance can not be separated from the high-quality companionship of parents.
Peng recalled that every weekend when she was a child was her most anticipated family activity day. "I'm glad my parents are educated. Even though they didn't receive special instruction, they spent a lot of time thinking of many interesting games to play with me. For example, turning poetry into ballads and combining words with objects, especially spending a lot of time with me, has laid a good foundation for my sense of security, self-confidence and physical and mental development. "
"So after Bao Yun was born, I decided to stay with her. Especially in her education, we must give her the best resources. " Peng said that it was not an easy task at that time, because early education resources in China were very scarce at that time, so she had to go abroad to find materials to study and then digest them into suitable ways to accompany her. At that time, she was serving as the strategic vice president of a well-known maternal and child e-commerce, with great work pressure and little time and energy.
"So I rented a house near the company at that time, which saved at least one hour every day." However, even so, Peng felt great pressure during that time. This kind of pressure also made her more and more deeply understand the "parental heart" and understand the difficulty of being a parent.
Peng said that during that time, she was in a particularly good state, without Peng's "sharpness" and the love of "mother", because she could deeply understand the hardships and difficulties of the mother group and sincerely grew up with tens of thousands of families.
From Bao Yun's mother to Lin's sister: Looking for the initial heart with the initial heart
On the wall of the small step office, there is a saying: the hard way, and enjoy it! Peng said that this is a small step for people with the same value. The so-called tough way refers to maintaining the initial intention of educating people in a market-oriented and mobile environment.
Throughout the interview, Peng repeatedly talked about and emphasized his initial intention. She said it was a small step from 0 to 1.
From 2065438 to February 2007, Peng established Xiaobu Family Early Education in Beijing with a team that had been preparing for nearly a year. Talking about the entrepreneurial team, Peng is full of emotion and gratitude. "When we set up an entrepreneurial team, I will ask all the candidates a question: Why did you choose to engage in the early education industry? This question actually depends on whether this person has awe of education and whether he can maintain the initial intention of educating people in a market-oriented environment. "
It is this problem that helped Peng select an excellent entrepreneurial team. When talking about why there is such a request, Peng described her "ideal country" for us.
"I hope that we are a group of like-minded people and spare no effort for the high-quality growth of children. The light in children's eyes when their thirst for knowledge is satisfied, and the joy in laughter when they know new things, especially parents and children in remote areas can also get good growth opportunities. This is the most valuable praise for me. " Peng said that her eyes were full of purity and longing. "Of course, it turns out that enterprises with real social value are favored by capital."
How strong is the team with the same goal? The results of small steps show that it is very powerful. 2065438+July 2007, just five months after its establishment, Peng has achieved 200,000 users, and now this number has exceeded 20 million; Xiaobu has also developed from a small team of more than 20 people to a large company with hundreds of people. Peng said, "She doesn't recognize everyone", but everyone knows that they have a "Do not forget your initiative mind, Lin Sister with lofty aspirations".
"The name' Sister Lin' is not only a respect for the boss, but also the fact that she really looks like a big sister!" An employee told us that "Sister Lin" at work has no boss's shelf and is very friendly to both old and new employees, which is probably related to her pure living environment since childhood. Human feelings and sophistication do not seem to exist in her world.
In fact, it is this "pure" personal charm that has created a team with great centripetal force for Peng. However, the other side of "purity" is that she is inarticulate and outspoken, which also makes Peng sometimes misunderstood. However, Peng doesn't seem to care. She said, "It doesn't matter if you meet people for a long time."
In addition to purity, Peng gave us another particularly great feeling: tenacity. During the interview, Peng interrupted her official business several times, and even at lunch time, she was reading reports and data. She said that at this stage, Xiaobu still has many problems to be solved in product iteration, experience improvement and market development. As the backbone of the team, she must lead everyone to stand together bravely and firmly, face difficulties and open up new opportunities.
In the whole small step team, Peng used pure and tenacious fire to influence people around him, gather more light and illuminate the road ahead.
From Sister Lin to General Manager Peng: Light up the future with great love
As a cutting-edge CEO of 20 19 and an example of Tencent's parenting think tank, Peng walked step by step, gentle and firm. If "Mother Bao Yun" makes more families and children see hope, and "Sister Lin" makes everyone see hope, then "Peng Zong" makes the industry and society see opportunities.
"Education is not doing business. Good ideas and useful theories must be shared in order to achieve the goal of high-quality growth of more families and children at an early date. " Peng said to him:
Peng did this. Since last year, Peng has taken the lead in promoting the family-style early education tutor training program and the early reading tutor training program with the Industry and Information Committee to transport talents for the early education industry. He also shared his research results through industry conferences such as Tencent Parenting Summit Forum, such as "On the Love of Mother Penguin". In Peng's view, only when the overall level of the industry is improved can high-quality family education be more promising and children's high-quality growth have a better chance.
Not only that, Peng also explored many modes that are more conducive to high-quality companionship, such as cooperation through maternal and child health hospitals, hospitals, kindergartens and kindergartens. Popularize quality family education from the source and promote "family cooperation"; For example, expand the small-step business model, expand the concept of "home" with the "light O2O" model, and integrate family education into nature and life.
"In a sense, as long as it is conducive to the popularization of quality family education, that is what I want to do. Peng said firmly.
In fact, Peng's belief in Xiao Bu also directly affects his development. Some commentators said that if Peng was willing to compromise and focus on business, perhaps the small-step express delivery would be ten times as much as it is now. However, there is no if, and Peng's initial intention and belief have never changed. Peng said, "For me, Xiao Bu is more like my child. I hope I can grow up with him in a step-by-step way, just like growing up with Bao Yun, and then * * * pass on high-quality companion education to more families. "
When asked about "small steps of plagiarism in the market" and "small steps of malicious attacks", Peng's attitude was also very unexpected: if they can popularize high-quality companionship and do well, they will plagiarize; As for those attacks, I believe that the number of users, parents' feedback and children's growth in every small step are the best counterattacks. Peng said that we will never market ourselves in the same way, because it doesn't conform to the idea that Xiao Bu wants to convey to everyone.
From Peng's words and deeds to the various actions she led Xiaobu to carry out, we can all feel her cleanliness in dealing with people, her initial persistence, her awe of education, her responsibility to society and her vision for the future. These all converge into great love for children, which slowly lights up the future of family education in China.
There is love in the heart and light in the eyes. Peng's professionalism, purity and step-by-step growth attitude are her most powerful weapons in the future. Although the competition is becoming more and more fierce and there are many rising stars, Peng is the one worth looking forward to and trusting.