A good title is half the battle.
Five times as many people read the headlines as the text. The title is not attractive enough and the click rate is low. No matter how good the content is, it will only be submerged in the vast sea without being seen.
What is a good title?
Refer to the following five points to ask yourself. If you win 1 or 2 points, your title will certainly not be too bad.
1. Did your title arouse curiosity?
2. Did your title hurt the readers?
3. Does your title show value?
4. Did your title cause a sensation?
5. Is your job title hot?
How to get a good title?
5 tips to make your title more attractive and open.
1. Arouse curiosity-arouse readers' desire to continue reading.
1. 1 before and after comparison/before and after comparison title
For example, "I feel sleepy from reading to reading 100 a year, and that's what I use."
? What have I experienced from moving bricks at the construction site to being an engineer at the Chinese Academy of Sciences?
? 10 years, I flew 1.3w kilometers every year to meet my lover, but I left after my lover gave birth to a child. The heartbreaker cried all over the world.
1.2 fresh subversive common sense title:
For example: "How did I get into the doctor's degree in two months?"
? I am divorced, but I am happy.
? Your bad life is really not because of money.
The biggest lie in the workplace: it is gold, and it will shine everywhere.
1.3 Mining negative related titles-all positive ones can be expressed through negative ones;
For example, if you work 800 hours overtime a year, you can be laid off in only 5 minutes.
Viya was fined 654.38+03 billion for tax evasion. What have I learned from it?
? None of these four parents can raise excellent children.
1.4 Title with "most" and "number":
For example: "The best family education is that my father will accompany me and my mother is in a good mood."
Reading 100 books, which has the greatest influence on me.
? Get up early 100 days, what have I gained?
2. Causing pain points-making readers anxious to know how to solve problems.
For example, "you earn a lot, but you can't save money." Here are three suggestions. "
"If the child's grades can't be improved, I'll give you a trick of 1."
I can make it clear, but I just can't write. I'll teach you three tricks.
3. Show value/welfare-take advantage of human nature to be lazy, greedy and cheap, and like to be free.
Example: "1 cartoon, save your early English class for W yuan"
The English resources that Alibaba employees are listening to are free for a limited time.
"12 minutes to take you through the 900,000-word" Three-body "
? How do I read 100 books a year?
4. Reason * * *
For example: "Parents are here, we will always be children."
The best family education is that the father can accompany and the mother is in a good mood.
I work hard to have the right to say "no"
5. Chasing hot spots or using celebrity effect: hot events and celebrities' own traffic.
For example: "Returning from Shenzhou XIII triumphantly, understanding the value of women in China"
Plums are everywhere, and people praise them every day: truly powerful people are never in a hurry to succeed.
On the seventh day of Wuhan's closure, Zhong Nanshan cried. There are no heroes in this world.
No matter what kind of headlines you use, you want to catch the reader's attention. Returning to the essence is to grasp human nature. Curiosity of human nature, fragility of human nature, greed and laziness of human nature, seeking advantages and avoiding disadvantages ... What are the requirements for the title of your article?