In the late 1980s, it was in Guangzhou that the concept of "Spring Festival travel rush fever" first entered history and gradually developed into the largest annual human migration in the world. Thirty years later, with the deepening of urbanization in China and the rapid rise of second-and third-tier cities, why did the new Spring Festival travel rush craze pattern-"reverse Spring Festival travel rush craze" originate in Guangzhou? What are the mysteries of Guangzhou's urban development behind the continuous "traffic responsibility"?
The number of tourists visiting Guangzhou during the Spring Festival tourism boom may increase by more than 10% for two consecutive years.
Recently, under the guidance of the Transportation Service Department of the Ministry of Transport, Gaode Map released the Report on Spring Festival travel rush Peak Travel Forecast in 2020, pointing out that the continuous growth of "reverse Spring Festival travel rush peak" passenger flow will become a major feature of the peak travel trend in Spring Festival travel rush this year, and the phenomenon of "empty city" that was often staged in the north, Guangzhou and Spring Festival travel rush in previous years may be alleviated. At the same time, the data report of Flying Pig also shows that the passenger flow of "reverse Spring Festival travel rush tide" has maintained an average increase of 30% in the past two years.
In recent years, with the appeals and efforts from all walks of life, the "reverse Spring Festival travel rush fever" has gone from oral to practical, and has become a new travel fashion in the Spring Festival travel rush craze. The data shows that the reverse passenger flow of Spring Festival travel rush railway in China is increasing at a rate of about 9% every year. This year, the National Development and Reform Commission and other departments put forward the "reverse Spring Festival travel rush" for the first time in the Opinions on Doing a Good Job in Spring Festival travel rush in 2020, requiring railways to implement preferential measures for train fares in the return direction.
It is worth noting that in the "Spring Festival travel rush Beach Travel Forecast Report in 2020", Guangzhou ranks first among the "hot cities to move into before the Spring Festival", followed by Beijing, Chongqing, Shanghai, Chengdu, Shenzhen, Wuhan, Zhengzhou, Xi and Hangzhou. The popular cities that moved in before the Spring Festival reflect which cities will become the main destinations of reverse Spring Festival travel rush.
The statistics of Spring Festival travel rush Office in Guangzhou further confirmed Guangzhou's siphon ability for foreign tourists during the Spring Festival.
As of June 65438+1October 12, in the first three days of Spring Festival travel rush, the total number of passengers sent and arrived in Guangzhou was about 3.66 million (excluding highway arrivals), an increase of 3.2% year-on-year. The organization of Spring Festival travel rush is safe and orderly, and the overall situation is relatively stable. Among them, the number of arrivals was 6.5438+0.294 million (excluding expressways), up by 654.38+02.8% year-on-year, and the "reverse Spring Festival travel rush peak" was obvious.
In fact, in 20 19, the number of tourists arriving in Guangzhou has reached 214.48 million (excluding road arrivals), an increase of 10.3% year-on-year. This year, Guangzhou Spring Festival travel rush Office is expected to reach about 237 1.4 million person-times (excluding highway arrivals), with a year-on-year increase of 10.6%, and will maintain double-digit growth for two consecutive years. In contrast, the number of passengers sent by Spring Festival travel rush is expected to remain around 30 million for three consecutive years, namely, 30.565 million in 20 18, 29.503 million in 20 19, and 30.265438+09 million in 2020 (expected).
"Reverse Spring Festival travel rush" has become fashionable because of this young force.
Guangzhou is probably the city with the deepest relationship with Spring Festival travel rush. "East, west, north and south, rich in Guangdong". Since the late 1980s, the number of people coming to Guangzhou to work has gradually increased. On the eve of the Spring Festival, the square in front of Guangzhou Railway Station is always crowded with returning migrant workers. 1987 The first wave of migrant workers in history was ushered in the peak of Spring Festival travel rush, with nearly1300,000 railway passengers, and the outbreak point was Guangzhou Railway Station.
Today, 30 years later, most of the migrant workers who came to Guangzhou in the early days have taken root in this city, and their enterprises and families have been highly tied together with this city. It has become their top priority to bring their parents and children from their hometown to the big cities for the New Year.
However, what really made "reverse Spring Festival travel rush" fashionable in recent years was another younger force. Compared with 30 years ago, Guangzhou's economic structure has undergone profound changes, accompanied by the iteration of upgrading employment demand. Artificial intelligence engineers and technicians, Internet of Things engineers and technicians, digital managers, e-sports operators, e-sports players, Internet of Things installers and debuggers ... More and more new occupations are emerging in Guangzhou, and people from all corners of the country are looking for development opportunities here.
Ms. Yang, a native of Gansu, has been working in an early education software company in Guangzhou since she graduated from 20 18, and moved her household registration to Guangzhou early. "Guangzhou is an opportunity' rich in mines', and for young people, the development space is broader." She has made up her mind to continue to develop in Guangzhou and is now preparing to look at the house and buy a house.
Sun Wei, a 29-year-old boy from Hunan, has lived in Guangzhou for more than 9 years since he was admitted to Jinan University on 20/0/0. The environment, food and culture here all make him feel like and agree. "More importantly, the low-key, pragmatic, open and inclusive market environment and efficient and caring government services have given me a stage for bold entrepreneurship." Sun Wei said, "I will live in Guangzhou for a long time. This is my second home. "
For young talents, major cities in China have made no secret of their enthusiasm. In first-tier cities, the relaxation of Guangzhou's settlement policy has made it easier than ever to become a new Guangzhou native. In April last year, Guangzhou Human Resources and Social Security Bureau formally implemented the Detailed Rules for the Implementation of the Measures for the Administration of Imported Talents in Guangzhou, which further relaxed the age limit for full-time undergraduate, postgraduate and professional and technical qualifications and greatly relaxed the original five-year requirement. At the same time, the limit on the number of years of social security insurance for graduate students, doctoral students, senior professional titles and overseas students during the career selection period was cancelled. This means that the above-mentioned personnel can enter the household as long as they have insurance records in Guangzhou.
The data in the Statistical Summary of Guangdong Province published by Guangdong Provincial Bureau of Statistics on 20 19 is more telling. From 20 14 to 20 18, the resident population in Guangzhou increased by1820,000 in five years, and maintained an annual growth of more than 400,000 for four consecutive years. People "vote with their feet" and choose to start, work and live in Guangzhou.
These new permanent residents are the biggest force for Guangzhou to become the "reverse Spring Festival travel rush fever" and the first popular destination.
Most of these new Guangzhou people are only children born after 1980s and 1990s. Unlike the migrant workers who went to Guangzhou to work in the 1980s, they have regarded Guangzhou as their home for development. After their marriage, some of them have taken their parents to live in Guangzhou, and more new Guangzhou families choose to buy tickets for their parents before the festival and spend the Lunar New Year in Guangzhou.
"My mother's favorite thing is to go shopping in Guangzhou, several major business districts in Guangzhou, and I intend to take her around." Ms. Fan, a post-80s Guizhou native who works in a university in Guangzhou, told the reporter, "My mother is going to Guangdong Stomatological Hospital for two dental implants this year, so she came to Guangzhou half a month earlier than last year."
Ms. Yu, a native of Northeast China, also began to clean up the house and prepare for the arrival of her parents. "My parents are coming a few days ago." Ms. Yu said, "The ticket to the Northeast for the New Year is too expensive, and parents are willing to go to Guangzhou to see the flower market. As long as the family is together, everywhere is reunion. "
"Reverse Spring Festival travel rush" is the most popular destination in China. Is Guangzhou ready? "Reverse Spring Festival travel rush" has become a New Year custom. What is the correct way to open it? Facing the double-digit growth of tourists coming to Guangzhou during Spring Festival travel rush, what has Guangzhou prepared for them?
Cantonese opera with Lingnan characteristics, the floating flower market in Lizhiwan, the famous egg cakes, old lady cakes and coconut cakes, and the winter jasmine markets with different themes in various districts ... Before and after the Spring Festival, Guangzhou prepared a dazzling punch list for tourists coming to Guangzhou. According to Ctrip's big data. Guang Zhouta, Chimelong Wildlife World and Baiyun Mountain are the most popular destinations during the Spring Festival.
From the beginning of February, 20 19, Guangzhou Municipal Bureau of Culture, Radio, Film and Tourism issued a sincere invitation to the citizens of the whole country: "Guangzhou is ready, and we sincerely invite everyone to come to Guangzhou for the New Year, to see the flowers in Huacheng, to feel the wonders of Guangzhou and to enjoy the unique and wonderful Guangzhou."
In order to win the hearts of tourists who are "reverse Spring Festival travel rush fever", we should make great efforts in the aspects of convenient transportation, attraction of scenic spots, tourism information/consulting services, urban environmental sanitation, social security and service attitude.
From the first day of Spring Festival travel rush in 2020 (65438+1October 10), railway passengers who need to transfer to the subway after leaving Guangzhou Station and guangzhou east railway station Station can enter the subway directly from Exit C of Guangzhou Station and Exit I of guangzhou east railway station without security check, which shortens the time to enter the subway station. At the same time, Guangzhou Metro extended its service 1.5 hours on New Year's Eve at 65438+1October 22 -23 (the 28th and 29th of the twelfth lunar month) and 65438+ 10.
In view of the traditional Winter jasmine market held in various districts of Guangzhou, the stations near the flower market will continue the service of "Flower Market Civilized Scissors Difference" in previous years, including 9 stations in front of the park, Jiaokou, Beijing Road, Sports West Road, Sports Center South, Panyu Square, Ancestral Temple, Zhongxin and Zengcheng Square, so as to facilitate the citizens to carry the purchased Lunar New Year's Eve flowers into the subway.
Guangzhou Traffic Police has completed the transformation of Guangzhou Traffic Police Intelligent Traffic Command Center, and used new technologies such as Internet of Things, big data and cloud computing to make data exchange among various systems, intelligently assist operations, clearly present seven application scenarios of command and dispatch, investigation and control, law enforcement and supervision, accident prevention, convenient policing, signal facilities and smart intersections, and truly realize refined management.
Welcome the arrival of Spring Festival travel rush Peak in 2020? Guangzhou Urban Management Comprehensive Law Enforcement Bureau has made great efforts to deepen the effectiveness of the "toilet revolution" service, and put nearly 100 mobile public toilets in all railway stations in the city to meet the needs of the general public. During the rush hour in Spring Festival travel rush, Guangzhou Metro will also beautify the atmosphere of Spring Festival travel rush in the online maternal and child room, and add a "maternal and child area" at Guangzhou Railway Station to provide private and comfortable space for nursing babies.
Just as the "Spring Festival travel rush fever" started from Guangzhou 30 years ago, the "reverse Spring Festival travel rush fever" is destined to take root in Guangzhou and become a new fashion for new people and new customs, blooming like spring.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.