The pregnant and baby industry refers to the personnel who take care of the life, daily health care and nursing education of infants aged 0 to 3, and assist families to complete scientific parenting work.
Social Identity and Market Prospect
(1) consumer recognition degree
A, education must start with dolls, and more and more families have realized the importance of early childhood education and nursing; B, the traditional mode of early education and parenting has become increasingly unable to meet the needs of the development of the times, and the development of children has not been fully satisfied; C. The early childhood education market in China is developing rapidly.
(2) Market prospect forecast
A, China entered the third baby boom after 2005;
B. Nurses with professional qualifications of the Ministry of Labor and Social Security can engage in preschool education (kindergartens, parent-child parks, children's potential development centers, children's research institutes, etc.), community services, family services, etc.
C. occupational skill testing authority, Ministry of Labor and Social Security, will establish training bases for baby nurses in various places to gradually standardize the industry of baby nurses;
D The Guiding Opinions of the General Office of the State Council on the Reform and Development of Early Childhood Education forwarded by ten departments and organizations such as the Ministry of Education clearly stated that the development of early childhood education should be strengthened.
Zhang Kaili, deputy director of the training department of China occupational skill testing authority, Ministry of Labor and Social Security, said that after obtaining the professional qualification as a baby nurse, she can engage in preschool education, children's research institute, community service and family work. With the promulgation of the National Professional Standard for Nurses by the Ministry of Labor and Social Security, infant education has been paid more and more attention by the society and parents, and the market prospect of baby nurses is very promising.
Occupational income
It is reported that the monthly income of ordinary nannies will be around 2000 yuan, and the value of senior nannies will be determined according to market demand. The average senior nurse earns about four or five thousand yuan a month, but for experienced senior nurses, earning tens of thousands is no longer a dream.
At present, the quotations of domestic companies are mostly above 1,000 yuan, and the salary level varies according to the technical level and proficiency. "With a professional nurse certificate, the monthly salary should be at least 2,000 yuan. The average baby nurse should also be around 1200 yuan, and the price for 24 hours is higher. " An industry insider said so.
The income of home-based baby-sitters is more considerable. Nurses provide services to babies and parents by the hour, and each service is generally more than 1.5 hours. The charge standard is generally from 30 yuan/hour. For experienced and knowledgeable professor-level senior nurses, the hourly charge can even reach 300 yuan.
Occupational status quo
According to experts in preschool education at the age of 0-3, children before the age of 3 are at the peak of their growth, and 80% to 90% of fine movements in their lives will be laid in these three years. The current situation in China is that the education of this age group is extremely weak, which is extremely unfavorable to the improvement of population quality. Our government has realized that attaching great importance to the education of infants aged 0-3 is a shortcut to improve the quality of the people. Therefore, nanny, as a new profession, has been officially included in the China Vocational Ceremony by the Ministry of Labor and Social Security.
There are about 65 million infants aged 0-3 in China. According to reports, there are 469,000 preschool children in Fuzhou, but there are still more than 200,000 preschool children who have not entered preschool education institutions, and more than 90% of them are infants aged 0-3. The survey shows that more than 90% of infants aged 0-3 are taken care of by their parents, grandparents or nannies, and they need scientific guidance in scientific feeding and parenting concepts, knowledge and methods.
The education of the only child in infancy is unrepeatable, and young parents are eager for practical and effective help. Nurses are the people who guide them to raise their children in the most scientific and efficient way.
According to Professor Chen Daguang, an early education expert in our province, many college students and primary and secondary school students now have psychological problems such as psychological barriers and learning disabilities, and most of the reasons have a great relationship with early childhood education guidance. He has followed and studied many children 10 years and gained a lot of first-hand information and experience from birth to middle school and even university. He said that through scientific means, infants and young children will become strong, cheerful, flexible, lively and energetic, with expressive eyes, accurate and fluent language and strong self-care ability. The chances of success will increase when you grow up.
At present, China's academic institutions have not set up a special preschool education major for infants aged 0-3, which makes there is a gap in educational talents at this age. According to statistics, 25% of mothers in Shanghai plan to hire a baby nurse for their babies. If one baby nurse serves three families on average, the city needs at least 30,000 baby nurses based on the 360,000 babies aged 0-3 in Shanghai. At the same time, the survey shows that 48.9% of families want the guidance of certified professionals. In the nursing market of nearly 200,000 infants in Chengdu, no nurse has received formal training. This is a huge market. As a new profession, baby nurses will have a very broad employment prospect when they enter Chengdu. Although Zhengzhou is not as good as the above two cities, the demand is also considerable.
Guo Yaxin, vice president of Beijing Preschool Teachers' School, said that the national educational institutions that train preschool teachers have not yet trained a professional baby-rearing talent aged 0-3. Although this is a loophole caused by the new educational situation, it is a pity that there is a talent gap at this stage. Director Dong of the training department told the reporter that there is actually a great demand for professional nannies aged 0-3. Because there are no "regular" talents in this field, there are so-called nannies aged 0-3 in the community or some baby-care companies, but in fact most of them can only be regarded as "new moons" because they have hardly received systematic baby-care training and do not have such professional qualifications. Their service will inevitably have problems, so at this stage, parents complain the most about the baby nurses. At the beginning of 2003, the state promulgated the professional standards for baby nurses, requiring those who work as baby nurses to hold certificates.
Required knowledge and skills
According to the professional requirements, a baby nurse should have a junior high school education, be caring, patient, responsible, healthy, articulate, speak Mandarin, be observant, operate flexibly, and have the professional ability to apply what they have learned.
Basic knowledge includes: physical development characteristics, psychological development, infant nutrition, infant education, relevant laws and regulations, etc. Mastering the behavior, thinking mode and emotional mode of infants of different ages, and knowing how to get along and communicate with infants can develop their potential in time. Its job function is different from that of a nanny, who is mainly responsible for housework and baby care.
Professor Chen Daguang, an early education expert, said that to be a qualified nurse, nurses should be caring, careful, patient and persistent. At the same time, baby nurses need to know a lot of knowledge, such as early childhood education knowledge, psychology knowledge, medical care knowledge, kinematics knowledge, diet nutrition and so on. , but does not require a deep grasp. If the child has a bad temper and loves to be angry and cry, it may be that he is angry. Nurses can judge the reasons by color, tongue coating, children's emotions, subtle movements, sleep and many other aspects. According to experts, in foreign countries, professional baby nurses have a lofty title: the leader in the initial stage of life. How do professional baby nurses lead their children to take the first step in life through "teaching" and "education"?
Say "raise" first. Professional baby nurses should be able to guide breastfeeding, correctly mix milk powder, correctly clean rooms and children, and identify lead poisoning. Understand the knowledge of early childhood education, early childhood psychology, medical care, kinematics, diet and nutrition. Can understand what babies can't say. According to experts, a seemingly out-of-touch baby actually has amazing sensitivity and adaptability, which can be closely related to his parents who take care of him emotionally. Sometimes, the baby cries to relax, but parents worry too much about the baby, which may overstimulate the baby and make him feel nervous at home. If the child has a bad temper and loves to be angry and cry, it is likely that he is angry; It is also necessary to ask the reasons for the discomfort of children through color, tongue coating, children's emotions, subtle movements, sleep and other aspects.
Let's talk about "teaching" nurses to carry out all kinds of early potential development training for infants, implement personalized teaching plans and so on. Experts give examples: for example, the training of children's eye function, by mobilizing all the muscles around the eyes, looking up, what kind of speed is needed, looking down, looking left, looking right, etc. According to the designed life movements, let the baby get the corresponding exercise in play. With regular training, the baby's eyes are bright and focused, and he is also good at feeling other people's feelings through his eyes. Some young people don't know how to express the "eyes" sent by each other when they are in love, while others talk with their eyes, which has a lot to do with the training in infancy. This kind of training is also conducive to the cultivation of children's character. Generally speaking, children who love to laugh are more cheerful. 1.5 to 2 years old is the formation period of children's basic personality. In fact, the extreme behavior of many adults is rooted in the "teaching" and "nurturing" of infants aged 0-3. The nurse's duty is: when the child shows signs of bad conduct, it should be corrected in time.
1.5 to 2 years old is the development period of children's basic personality. During this period, the nanny should break through the problems found in the child before the child has accumulated, and fundamentally solve the problems affecting the child.