Through the economic development of China in recent years, as well as the industry segmentation, newborn swimming does have a very big market prospect, so many entrepreneurs have chosen this industry.
Amateurs watch the excitement, experts watch the doorway, and Jinzhi Bao Bei Infant Swimming Pool joins the headquarters.
Give you three doorways to do business. With business philosophy, one foot extends to the hospital and the other foot extends to the media.
1, knowing how to contact and cooperate with hospitals is conducive to market expansion.
Parents are skeptical about baby swimming because they don't understand it. Young couples and old people may not trust businessmen, but the doctor's explanation will definitely get their approval. This does not require doctors to advertise the swimming pool, and concept education is very important. To get through this channel, it is necessary to regularly carry out activities such as pregnant women's training in hospitals, and instill the concept of baby swimming in advance while providing prenatal education. Or reach a win-win strategic relationship with hospital pediatricians, and regularly invite them to open courses in stores, so that parents can bind to their own stores.
The personnel in the infant swimming pool are not only theory, but also experience. Many things are accumulated by themselves. In addition, even in the neonatal swimming center of the hospital,' swimming' is currently limited to putting the baby in the water due to heavy work and other problems. The swimming pool invested by individuals has plenty of time, which can provide massage and passive swimming exercises while swimming, help the baby exercise and give him more communication. In fact, privately run baby swimming pools do better than hospitals.
2. In addition, we should attach great importance to media publicity.
Stop waiting for business and take the initiative! That is advertising, advertising must cost money, but at the current cognitive level, consumers don't know you exist without advertising. According to the operation of your own store, do leaflets distribution, network push, friends circle advertisement and so on in a planned way.
Of course, the baby swimming photos and videos in the museum are also free publicity materials, and shopkeepers and shop assistants must use them to share them in the circle of friends. Creative stores can also conduct on-site publicity among online celebrities.
3. By solving the problem of market expansion, sustainable development depends on "system service". In the process of operation, it can be found that because the baby can't swim for too long, only 15 to 20 minutes, it is inconvenient for the baby's parents to come all the way for swimming.
It is a long-term need to operate franchise stores in infant swimming pools and sell infant products, such as milk powder in swimming pools. It is very convenient and more humanized for parents to take their children to complete shopping and early education in the water. When the baby is tired of swimming, he falls asleep, so parents can rest assured to shop.