Becca is a maternal and infant brand under Hangzhou Becca Industrial Co., Ltd., which provides a full range of pan-maternal and infant products, including sub-brands such as woobaby, wiya, Xiao N and BCKID. Products cover maternal and child products, complementary food, children's wear, early education, female products, personal care and other fields.

In addition, Becca (Shanghai) Network Technology Service Co., Ltd. is a company established on 202 1, with Li Ai as its legal representative and its registered place in Songjiang District, Shanghai. The business scope of the company includes technical service, technology development, technical consultation, technical exchange, technology transfer and technology popularization.