One is a consumer group dominated by adults; The other category is mainly young children. Among Lego consumers, consumers aged 20-39 account for nearly 80%. Lego and its "replacement" focusing on the adult market have left a breakthrough opportunity for domestic brands with weak innovation ability and no competitive advantage.

In the building block market, Blue is the fastest growing brand of children's building blocks in the market. Brock's predecessor is grape technology, which provides early education machine products for children.

20 15 officially entered the building block market. In 2020, the sales volume of Brooke building blocks increased by 232%, ranking first for three consecutive years, with double 1 1 in 20265438. Brooke Building Blocks became the first brand of building blocks in China for the cumulative sales of Tmall JD.COM. COM's dual platform.