Lego Movie 2: Part II was released in a group of expectant eyes. However, this time, the word-of-mouth was mixed, and there were even remarks such as "Nothing new, Lego came out to cheat money" and "This movie is selling Lego toys".
Indeed, from the moment I left the cinema to the moment I wrote the film review, I felt that the plot of The Lego Movie 2: The Second Part: Part II was not as exciting as Lego Movie 1, and even the whole model was copied from the first one. But I think the audience really shouldn't say Lego cheated money.
From the beginning, Lego was positioned as a merchant selling Lego toys. Therefore, the subsequent birth of Lego series movies is actually to complement each other and strive to increase the sales of Lego, which should be clear to everyone from the beginning. In fact, Lego series movies are essentially like soft marketing made by Lego merchants. If the film has a good reputation, it will kill two birds with one stone, not only earning ticket money, but also increasing the sales of Lego. Why not?
"The Lego Movie 2: The Second Part: The Next" was created by the production team of Spider-Man: Parallel Universe. It has a good reputation and a good box office, but it is true that the innovation degree and final effect of the whole work are far less than that of Spider-Man: Parallel Universe.
This time, Lego 2 was voiced by the original cast of Lego 1, and the leading actor emmett was still voiced by Chris Pacat, the actor of Star Lord in Guardians of the Galaxy. His dubbing really adds a lot of color to this film, and it is worthy of winning the honorary award of "Children's Choice Award" in the United States on March 23, 20 19. His popularity can be seen.
In addition, the DC superheroes and their voice actors who appear in the film are well-known people in the film industry. Just like Lego Neptune in the movie, it is also played by Jason Moma, an actor of DC Neptune. This configuration is enough to illustrate the intention of the production team, but unfortunately, the lack of innovation has led to a decline in word of mouth, which also proves that maintaining the original level in the film and television industry with fierce competition in works is actually a retrogression, which appropriately confirms the old saying of China that "if you don't advance, you will fall back".
Lego 2 continues to tell the story that in Lego 1, emmett and Lucy, the "beauties" who won the championship in one fell swoop, joined forces with superheroes such as Batman, Superman, Green Lantern, Neptune and wonder woman in the DC world to set up two different worlds and go to a distant and unknown new world together.
The positioning of Lego series is a family movie, so the three views of positive energy that children need to establish, such as love, affection, unity and courage, are the classic essential elements of Lego series passed down from generation to generation, so Lego needs to innovate in its expression. However, the mode of Lego 2 still uses the setting of "Lego 1" to get through the truth and Lego world, without any new ideas and surprises, which can not help but make the audience feel a little tired during watching.
This also shows that the animated film of family fun is also in a dilemma. In today's saturated animated films, the audience not only needs the theme and artistic conception of family fun, but also needs to carry new innovative forms to show family fun. It can be seen that more and more critical audiences also dominate and point out the development direction and trend of animated films invisibly.
Emmett in Lego is somewhat similar to Ribed in Deadpool, both cheap and cute. Therefore, if Lego 2 can break the third wall with the audience like Deadpool, successfully change the settings of some nodes and communicate directly with the third audience, the word-of-mouth of the first part will definitely fall for several blocks. And with Warner's team, we are fully capable of making such an effect.
In my eyes, not only Lego series is to promote Lego toys. For example, Hasbro's Transformers series movies, as well as the 20 18 new extension of Bumblebee and so on. They are actually trying to earn money to buy movie tickets and sell their own autobots toys and cartoons. Don't forget that the original intention of making Transformers comics is to form the story system of Transformers Autobots, so as to increase sales in transformers toys, expand the comic book project and make it another industry of the company.
To put it bluntly, this is actually the sustainable development of an interest operated by businessmen. Therefore, in essence, whether it is selling a series of commercial films, selling a series of comics, or even selling toys, it is a pure commercial behavior, and it is an opportunity to make money.
There are also a series of movies such as DC, Marvel Comics and Disney. That's exactly what it means. We will develop more new money-making projects and ways, and carry out sustainable adjustment and integration, thus forming a more attractive Marvel Universe and DC Universe. As more new characters and stories are born and movies are constantly produced, it will also drive commercial activities such as comic book sales, mobile game sales and authorized settlement of amusement parks.
Therefore, we can't complain that "The Lego Movie 2: The Second Part: Part II" is a film and television work selling Lego toys just because it is unremarkable. When did Lego say it didn't sell toys? Imagine a job that is not linked to financial gains.
Film and television is the product of human civilization and economic development to a certain height. As the saying goes, the economic base determines the superstructure. In fact, the output of all light and shadow art is the superstructure of the final structure. If there is no economic support, then these superstructures are bubbles that are difficult to survive in the beach. Besides, making movies also costs money. No one will invest money, but they don't ask for anything in return. You know, this is not a public welfare propaganda film, and it is not a public welfare activity.
So 1 and 2 of Lego movie series are just to earn movie tickets and sell Lego toys. As a merchant, people have also paid, produced and spent costs. Commercial nature, selling and buying, equivalent exchange, where is the crime of fraud?
To be honest, I think the toys produced by Lego are really good. They not only have educational significance, but also can develop children's spatial thinking and logical thinking ability. They are considered as beneficial products. Otherwise, why are there so many Lego early education centers? It is precisely because Lego, a toy, has the function of exercising thinking, just like our traditional Kongmingsuo, Jiuhuan, or the Rubik's Cube originated in Hungary. What's wrong with good things to promote the output of cultural film and television?
As a current audience, you must keep a clear head when watching movies. If it's a bad film, meaningless, or something with an incorrect outlook and no brains, let's criticize it for circling money, cheating money and cheating time.
Works like The Lego Movie 2: The Second Part: Part II that guarantee quality are just works without innovation. We really should be rational. The efforts made by others to maintain the quality of the previous work are really worth more than 30 yuan. Moreover, from the moment we only see the title of the movie co-produced by other people's Lego toys, we can actually intuitively understand its intention to sell toys.
Please don't spit out "this movie is selling Lego toys"! In fact, just for this title, I have achieved the goal of heartless and childlike innocence.