Professional features: Animation is a comprehensive art category that combines film language and painting art. It is necessary to understand both film and television art language and painting skills. Today, with the prosperity of commodity economy, animation has become one of the indispensable forms of expression in movies, television, education, advertisements and the internet with its unique artistic form and highly infectious expression. In today's China design field, animation is in the ascendant, and it is a subject with broad development prospects.
Training goal: to cultivate senior applied animation designers who are all-round developed in morality, intelligence, physique and aesthetics, have solid theoretical knowledge and basic skills, have innovative spirit and practical ability, systematically master the basic knowledge, theory and skills of animation specialty, and can engage in two-dimensional animation design and production, three-dimensional animation production, cartoon and illustration design and network animation production in related industries.
Main courses: modeling foundation, animation sketch performance, role design, animation scene design, animation script writing, script splitting, animation movement law, audio-visual language art, post-film, two-dimensional animation foundation, MAYA advanced modeling, animation short film production, etc.
Employment orientation: animation company, film and television company, game company, TV station, media company, advertising company, magazine, publishing house, vocational training school, etc.
Professional qualification certificate: animator, animator.
2. Major in Environmental Design (Bachelor of Arts)
This major has four directions: interior design, landscape design, decoration design and public art.
(1) Interior Design Direction
Training objective: Based on quality education, cultivate high-quality interior design talents who meet the needs of modern society, as well as high-skilled talents with certain interior design expression ability and engineering construction organization and management ability. Senior applied design talents who can engage in research, design, production and management in the field of architectural interior design.
Main courses: modeling foundation, design foundation, art appreciation, interior design, effect drawing technique, architectural sketch, material science and construction technology, furniture design, exhibition design, design theory, decoration materials and technology, decoration engineering budget and final accounts, model design and production, computer-aided design, etc.
Employment orientation: Graduates of this major can be employed in the following units, such as architectural design institutes or design firms, environmental art design companies, interior design engineering companies, construction engineering companies, real estate development companies, exhibition companies, new decorative materials companies, design units (architecture, planning, gardens), design expression (renderings, three-dimensional animations, models) units, housing construction departments of government agencies, etc.
Professional qualification certificate: interior designer
(2) Landscape design direction
Training objective: to cultivate senior applied design talents who can master the methods and skills of landscape design, skillfully draw construction drawings and renderings of landscape engineering, be familiar with indoor and outdoor space environment design, garden plant configuration and cost specification of landscape engineering, and be able to engage in research, design, production and management in the field of landscape art design.
Main courses: engineering drawing, garden materials, garden plants and flowers, garden landscape design, urban planning, hand-painted rapid expression techniques, indoor environment design, garden engineering cost, AUTOCAD, Photoshop, 3DSMax, model design and production, landscape design, garden planning and design, etc.
Professional features: Landscape art design majors focus on landscape space environmental design, landscape engineering construction technology and cost specification, master the professional knowledge and skills of environmental landscape design and construction, and can undertake senior practical professionals in landscape art overall planning and design, landscape design, guidance and handling of technical problems on construction site, management of environmental art design companies, real estate marketing and so on.
Employment orientation: Graduates of this major can find jobs in the following units, such as landscape design, computer drawing, landscape construction, plant collocation, urban landscaping, environmental art design, etc.
Professional qualification certificate: landscape architect
(3) decoration design direction
Training objective: to train senior applied design talents with basic knowledge and skills of decorative arts and certain artistic accomplishment, who are engaged in interior decoration and architectural decoration engineering design.
Main courses: modeling foundation, design foundation, composition, computer-aided design, mural wall decoration design, dyeing and weaving design, ceramic materials, comprehensive painting, handicraft design, interior furnishings, ergonomics, furniture design, architectural decoration, product design, decorative materials and structures, etc.
Employment orientation: Most graduates are engaged in interior decoration design, arts and crafts design, interior furnishings design, mural wall decoration design, home design, dyeing and weaving design in interior design companies, product design companies, architectural design institutes, advertising decoration companies, new decorative materials companies and decorative art studios.
Vocational qualification certificate: Intermediate vocational and technical certificate of interior decoration designer and decoration artist.
(4) the direction of public art design
Training objectives: In order to adapt to the rapid development of urbanization in China and build a harmonious city, a new professional direction is set up, aiming at integrating art and humanities, art and technology, establishing a teaching system of modeling and design, tradition and contemporary, theoretical research of urban public culture, and creation and construction of public art under the artistic background of urban public space, and cultivating senior applied design talents with contemporary artistic and cultural spirit and artistic creation and design ability of public space.
Main courses: modeling foundation, design foundation, composition, relief mural foundation, clay sculpture, installation art, design expression techniques, creative composition, China folk art, China lacquer art, mural materials and techniques, indoor relief mural, outdoor relief mural, photography, printmaking, wood carving techniques, calligraphy, oil painting and acrylic techniques.
Employment orientation: Most graduates are engaged in interior decoration and design, mural design, sculpture design, landscape sculpture design and artistic creation and design of commercial environment in public art design companies, landscape design companies, interior design companies, architectural design institutes, advertising decoration companies and new decorative materials companies.
Professional qualification certificate: landscape designer, mural designer, sculpture designer.
3. Visual Communication Design (Bachelor of Arts)
Training goal: to train senior applied design talents who are engaged in design and management in TV stations, newspapers, related design companies and advertising companies, and engaged in planning and layout in related exhibition halls and art galleries, with modern design concepts, professional knowledge and skills, and certain artistic accomplishment and aesthetic ability.
Main courses: modeling foundation, three major components, design theory, graphic creativity, font design, logo design, layout design, graphic advertising, film and television advertising, packaging design, book binding design, animation production, CI design, web design, Photoshop, Flash, CorelDraw, Illustrator, marketing, etc.
Employment orientation: graduates have broad employment prospects. After graduation, I can engage in advertising media planning, configuration, design, production, management of single or comprehensive advertising practice, corporate image planning and other design work for advertising companies, network multimedia companies, media production companies, TV stations, professional design companies (firms), printing industry, publishing houses, newspapers, advertising affairs departments of enterprises and institutions, government agencies and industry authorities.
Professional qualification certificate: graphic designer, advertising designer.
4. Art design major (junior college)
This major has three major directions: environmental art design, visual communication art design and animation art design.
(1) direction of environmental art design
Professional features: "environmental art design" refers to the spatial planning of environmental art engineering, including environment and facilities planning, space and decoration planning, modeling and architecture planning, use function and aesthetic function planning. It is a new, marginal and comprehensive art system engineering, and an interdisciplinary comprehensive specialty, involving art, sculpture, decorative culture, basic knowledge of architecture, garden art, ergonomics, design schools, materials science, psychology and other fields. Both the breadth of professional theory and the diversity of professional skills are representative. Since 2003, our college has set up the direction of art design environment art design, with a professional construction history of 10 years and remarkable teaching results.
Training objectives: Based on quality education, cultivate high-quality design art talents and fine arts professionals who meet the needs of modern society, as well as high-skilled talents with certain environmental art design and design expression ability and environmental engineering construction organization and management ability. Senior applied professionals who can engage in research, design, production and management in the field of environmental art design.
Curriculum: modeling foundation, design foundation, art appreciation, interior design (home space, exhibition space, dining space, office space), effect drawing technique, architectural sketch, material science and construction technology, furniture design, exhibition design, design theory, decorative materials and technology, decoration engineering budget and final accounts, model design and production, landscape design, garden planning and design, environmental landscape planning and design, plant planting and design.
Employment orientation: Graduates can work in architectural design institutes or design firms, environmental art design companies, interior design engineering companies, construction engineering companies, real estate development companies, exhibition companies, new decorative materials companies, design units (architecture, planning, gardens), landscape engineering construction units, landscape engineering consulting units, design expression (renderings, three-dimensional animations, models) units, government housing construction departments and other units.
Professional qualification certificate: interior designer, landscape designer
(2) Visual communication of artistic design direction
Training objectives: This major trains high-tech applied professionals with good professional ethics and legal awareness, adapting to the needs of local economic construction and social development, facing the design positions of companies such as advertising (planning), packaging, animation and commercial photography, having certain cultural literacy and creative design ability, and having professional abilities such as advertising design, packaging design, digital illustration, VI design and digital graphics processing, with innovative consciousness, cooperative consciousness and sustainable development ability. At the same time, we should learn from the excellent traditional cultural knowledge of all ethnic groups in China, broaden students' international horizons, and inspire and encourage students' critical spirit in the process of exploring new knowledge. Cultivate, discover and develop students' creative potential.
Main courses: modeling foundation, three major components, design theory, graphic design, font design, logo design, layout design, graphic advertising design, film and television advertising, packaging design, book binding design, Flash, VI design, web design, Photoshop, CorelDraw, Illustrator, etc.
Employment orientation: graduates have broad employment prospects. After graduation, I can engage in advertising media planning, configuration, design, production, management of single or comprehensive advertising practice, corporate image planning and other design work for advertising companies, network multimedia companies, media production companies, TV stations, professional design companies (firms), printing industry, publishing houses, newspapers, advertising affairs departments of enterprises and institutions, government agencies and industry authorities.
Professional qualification certificate: graphic designer, advertising designer.
(3) The design direction of animation art.
Professional features: Animation design is a comprehensive art category that integrates film and television language and painting art. It is necessary to understand both film and television language and painting skills. Today, with the prosperity of commodity economy, animation design has become one of the indispensable forms of expression in film, television, education, advertising and network with its unique artistic form and infectious expressive force. In today's China design field, it has a broad development prospect.
Training objective: To cultivate high-skilled applied talents with all-round development of morality, intelligence, physique and aesthetics, solid theoretical knowledge and basic skills, with innovative spirit and practical ability, systematically mastering the basic knowledge, theory and skills of animation specialty, and being able to engage in two-dimensional animation design and production, three-dimensional animation production, cartoon and illustration design and network animation production in related industries.
Main courses: modeling foundation, animation sketch performance, role design, animation scene design, animation script writing, script splitting, animation movement law, audio-visual language art, post-film, two-dimensional animation foundation, MAYA advanced modeling, animation short film production, etc.
Employment orientation: animation company, film and television company, game company, TV station, media company, advertising company, magazine, publishing house, vocational training school, etc.
5, advertising design and production (junior college)
This major has two major directions: advertising planning and film and television advertising.
(1) advertising planning direction
Training objectives: This major aims to train advanced technical applied talents who can engage in advertising planning, creativity, production and advertising management in advertising companies, various planning companies, radio stations, television stations and other enterprises and institutions.
Main courses: mass communication, advertising, advertising planning and creativity, advertising copy writing, marketing, market research, computer graphic design, advertising photography, online advertising design, corporate image design, advertising laws and regulations and management, advertising case analysis, public relations, advertising operation and management, curriculum design, etc.
Employment orientation: advertising design or planning departments of advertising companies, planning companies, market consulting companies, newspapers, magazines, radio stations, television stations and other enterprises and institutions.
Professional qualification certificate: advertising designer and advertising planner.
(2) the direction of film and television advertising
Training objectives: This major aims to train advanced technical applied talents who can engage in advertising design, creativity, production and advertising management in advertising companies, film and television production companies, publishing houses, newspapers, radio stations, television stations and other enterprises and institutions.
Main courses: advertising, composition, modeling foundation, computer-aided design, film and television editing, film and television column packaging, script splitting, advertising photography, online advertising design, public-private relations, advertising regulations and management, advertising case analysis, advertising operation and management, curriculum design, etc.
Employment direction: advertising design and production departments of advertising companies, film and television production companies, publishing houses, newspapers, radio stations, television stations and other enterprises and institutions.
Professional qualification certificate: advertising designer, graphic designer.
6. Preschool education (pilot undergraduate course)
Training objectives: This major trains teachers, preschool education administrators and educators from other relevant institutions who have all-round development in morality, intelligence, physique and aesthetics, have professional knowledge and skills in preschool education and can work in various kindergartens. Graduates are suitable for working in kindergartens and pre-school training institutions at all levels, and are also competent for the administration of pre-school education.
Main courses: preschool education principles, preschool psychology, preschool hygiene, preschool game theory, preschool education history, preschool education policies and regulations, preschool comparative education, kindergarten curriculum theory, preschool children's family education, educational scientific methodology, children's social development, vocal music, piano, dance, art, etc. Main practical teaching links: Montessori teaching aid training, art training, music training, piano training, dance training, etc.
Employment orientation: Graduates can work as teachers, preschool education administrators and educators in kindergartens and preschool training institutions at all levels. Nanshan Kindergarten, Donghai Kindergarten, Longkou Le Tong Kindergarten and Yantai Early Education Center of Nanshan Group are stable teaching practice bases, which provide a good guarantee for students' teaching practice, post practice and employment, and the employment rate reaches 100%.
Professional qualification certificate: qualification certificates for baby nurses and kindergarten teachers.