Select target customers according to the nature of training institutions. For example, in the after-school tutoring training class, the target customers are students whose parents are busy at work and have no time to tutor their children's homework, and the elderly can't tutor their homework.

The customer groups of children's education and training institutions are not children, but parents of children or parents of children with spending power. If you are an education and training institution, you must meet two basic conditions if you want to improve your performance.

First of all, we must create a drainage process and collect a large number of parents' WeChat. Second, you can have many positive contacts with your child's parents, so that parents can feel the great value of your products to her children.