Posters are different from other media and need to attract consumers' attention quickly. Designers should take poster design as an extension of charm to attract passers-by and guide them to read and browse advertising information more deeply.

2, clear goals

Poster design is a kind of advertising media, which is used to convey the information to be publicized and stimulate consumers' buying behavior. Designers should first understand the needs of consumers and have clear goals before designing. Only in this way can we design a poster publicity design that the public likes.

3, the content is concise

The content space of poster promotion is limited, so every poster design needs to be carried out around the theme. The expression should be concise and clear. Clear and easy to understand.

4, novel and unique

Nowadays, in order to promote their own brands (products), many enterprises will carry out poster publicity in the early stage. How to stand out from the numerous poster design propaganda and attract the attention of passers-by? This requires a novel, unique, creative and personalized poster design to be remembered by people.