Introduction: Lego was founded in 1932, and the company is located in Denmark. Is a world-renowned toy manufacturer. By the end of 2022, Lego has a history of 90 years, which can be traced back to its gold-lettered signboard Lego. The trademark "Lego" has been used since 1932. Its language comes from the Danish word "LEg GOdt", which means "have a good time". This name soon became synonymous with high-quality toys produced by Lego in Bilong Toy Factory.
2. Brand introduction: Lego bricks are children's favorite toys. This plastic building block has bumps at one end and holes at the other end, which can be embedded in bumps. There are more than 1300 shapes, and each shape has 12 different colors, mainly red, yellow, blue, white and green. It relies on children's own hands and brains, and can spell out endless shapes, which makes people fondle it. It is called "magic plastic building block". The hometown of Lego bricks is in Billon, Denmark.
3. Establishment of the Company: Lego Company was established in Bilong, a small town in Denmark. Its founder Ole Kirk (born in 189 1) is an excellent carpenter and owns his own wood processing factory. He is honest, persistent, optimistic, humorous and positive, which enabled him to tide over the difficulties smoothly during the European economic crisis in the 1930s.
4. Business expansion: In the early 1980s, Lego Group began to extend its production line to the field of education. An independent educational product department is responsible for developing such products for schools, kindergartens and early education institutions, and disabled children are taken into account in the design. Today, this department has been renamed Dacta. In addition, successful Lego groups include Space Group and Castle Group.