According to the Foresight Industry Research Institute's "China Early Education Industry Development Prospect Forecast and Investment Analysis Report", after the introduction of the comprehensive two-child policy, it is estimated that there will be 3-5 million new newborns every year, and the new bonus of the whole industry will be about 90-654.38+05 billion. The infant education market in China is a sunrise industry and is in a period of rapid development. 20119.8 billion yuan, the early education market in China increased by 2 1.0 1% year-on-year. If this growth rate is maintained, the market size of 20 17 early education is expected to exceed 200 billion yuan, with huge market potential.
Source: Analysis Report on the Development of Early Education Industry by Prospective Industry Research Institute.
Looking at the rapid development of the early education market in the past 20 years, it is not difficult to find that the new pattern of the early education industry has quietly taken shape. The era of "burning money" for promotion has passed. Return to the essence of education, quality first. At the same time, with the high efficiency of the mobile Internet, it is the eternal truth to truly return to leading the development of early education industry with high-quality content.
At present, the early education industry in China has the following development trends: 1, offline content providers have more advantages to extend online and benefit from the accumulation of offline brand advantages; 2. Internet+education promotes the transformation of traditional offline content providers and expands online services; 3. The growth rate of private kindergartens in recent years is lower than that of public kindergartens, and the industry concentration is not high, which needs continuous integration; 4. Improving the quality and expanding the radiation area is the development trend of kindergarten market and early education institutions; 5. Online home interactive APP is favored by investors and is one of the development potentials of online terminals in the future.
However, there are too many problems exposed in the current early education industry. On the one hand, it is profit-driven. The huge demand in the early education market has made all parties turn their attention to this emerging "rich mine", and they want to make a bucket of gold from it regardless of their qualifications. On the other hand, it is due to the lack of system and supervision.
At present, early education is not included in the national unified education, there is no special legislation, and there is a lack of scientific and supporting educational norms and standards system like formal education. There is a general lack of standards and thresholds in terms of access conditions, teaching guarantee, teacher allocation, curriculum design and educational content.
China, which is welcoming the second child policy, needs more scientific early education. Especially when China enters the 13th Five-Year Plan period, "scientific early education" will be the leading factor in the development of early education industry in China. At present, the entry threshold of domestic early education institutions is low and driven by interests, which leads to various negative problems of early education, and it is imperative to reshuffle the early education industry.