"Because of this ... (product function), you can ... (product use), which means you can get" promotion "and improvement ... (customer benefits)." For example, taking the refrigerator as a selling point, according to FABE's sales speech, it can be introduced as follows:

1, (Features) "Hello, the biggest feature of this refrigerator is to save electricity. It only uses 0.35 kWh per day, which means it only takes three days to use one kWh. "

2. (Advantages) "In the past, the daily electricity consumption of refrigerators was above 1 degree, and the quality was almost 2 degrees per day. The current refrigerator power consumption design is generally about 1 degree. You can compare how much money you can save in a day. "

3. (Benefits) "If 0.8 yuan is electrified once, 0.5 yuan can be saved one day and one month 15 yuan. It is equivalent to saving your mobile phone monthly fee. "

4. (Evidence) "Why does this refrigerator save so much electricity?" Our air-conditioning products adopt the most advanced energy-saving technology SQ, which is also the patented technology of our company. Under the premise of achieving the same effect, our products will save 58% electricity compared with similar products.

5. (instruction manual) "You see its input power is 70 watts, which is equivalent to the power of a light. This refrigerator uses the best compressor, the best refrigerant and the optimized power-saving design, so its input power is small, so it saves electricity. "

6. (using sales records) "This refrigerator sells well. You can have a look at our sales records. If it's suitable, I'll give you a try. "