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Shi Yanlai's entrepreneurial course
1996, Shi Yanlai and her entrepreneurial partners opened the first Fandoule Children's City in China Science and Technology Museum. In that era when children's indoor entertainment facilities were still very scarce, Fandoule quickly attracted the attention of parents and children. To some extent, the operation of Flip Hop music also filled a gap in the market at that time, but Shi Yanlai soon felt that "this pure entertainment thing is very easy to be copied" and she began to ponder "making an educational project with its own characteristics, depth and difficulty to be copied". It was also in the process of operating Fandoule that Shi Yanlai felt that domestic infants aged 0-3 lacked early education options. China is a one-child society, especially in a big city like Beijing, parents have a strong demand for early education. 1998 1, after Shi Yanlai gave birth to her own child, this feeling became more personal. For the early education course for children aged 0-3, Shi Yanlai and several core partners gave it a new name-"Parent-child Garden" because parents and children participate together. Now these three words have become the same common words as "kindergarten".

1998 In the second half of the year, Shi Yanlai devoted herself to the research and planning of the red, yellow and blue parent-child garden. She invited experts from Beijing Normal University and the Association of Old Professors to study courses and train teachers. 1Feb. 999, the first red, yellow and blue parent-child garden opened in Fandoule Children's City. At that time, the slogan was "mother-child interaction, developing potential", and the clear and straightforward language, coupled with the influential newspaper propaganda and community activities promotion at that time, soon ushered in the experience of parents taking care of their children. Then several direct-operated parks were built. After the model was relatively mature, Shi Yanlai and his team invested RMB 1.8 million, and formally established Beijing Red, Yellow and Blue Children's Education Science and Technology Development Co., Ltd. in 5438+0 in 2006, adopting the shareholding system of key employees and relying on team strength to grow and develop.

Later, the red, yellow and blue parenting education for 0-3 years old extended to the comprehensive parenting education for 0-6 years old, and then to the interactive development of red, yellow and blue kindergartens and parenting education, and extended from kindergarten education to family education products such as teaching AIDS and picture books and parent courses. ...

12' s road to entrepreneurship is by no means smooth, but it is indifferent to the difficulties it has experienced. In 2003, when she founded the Red, Yellow and Blue Kindergarten, Shi Yanlai took a huge risk. At that time, the investment in a parent-child park was only 500,000-800,000, while the investment in kindergartens was about 5 million. In addition to putting all the income of the parent-child park in the past few years, we must supplement some funds. Moreover, the first kindergarten encountered SARS just two months after its opening, and employees went home on holiday, and working capital such as wages and rent still had to be invested. Shi Yanlai resolutely adopted the "salary upside down" system, and the highest-ranking woman got the lowest monthly salary in 300 yuan until the park's operation returned to normal.

For the definition of success, Shi Yanlai thinks that in addition to career success, there are also "children's success" and "family success". "If there is only one career, others will be affected, and it will not be successful.". Because of her busy work, Shi Yan seldom stays with her son, but he is very close to her. When my son was very young, he would take the initiative to go to the kitchen to soak his mother's favorite green tea after work, which made his grandfather who was with his son all day jealous. Shi Yanlai attributed this to the effective communication between her and her son. For so many years, she has always insisted that as long as she returns home, she should put down her work to accompany her son. When her son was young, she told him stories every day and had an in-depth chat with him at least twice a week. Although I am often away from my son, I try my best to make him feel that I care about him. "It is very important that children are willing to share with you when they encounter difficulties and have a safe channel for him to talk." Explain the delay to emphasize.

Mr. Shi Yanlai works in a state-owned enterprise, with relatively fixed working hours and a lot of family investment. Shi Yanlai doesn't like the expression "strong woman" and thinks that "you should be like a man at work and a woman at home". She pays special attention not to bring the protagonist home from work, and her husband will show more tolerance when she is impatient occasionally because of work pressure. Although they have been married for many years, there are still some interests in life between them. Just past March 8 Women's Day, Shi Yanlai also received a warm message from her husband. Speaking of these small details, her face is filled with happiness.

Shi Yanlai feels that she still has the "impulse to do things" and maintains the state and passion of the entrepreneurial period. She told the staff that the first decade of red, yellow and blue was a pioneering period, and the second decade was a period of Excellence, so there should still be a passion for entrepreneurship. "Because only by maintaining the passion of entrepreneurship can red, yellow and blue become a century-old shop."