The salesperson we are talking about here must be a qualified salesperson, that is, he will study the psychological changes of users, and then take corresponding words according to the psychology of users in different periods to help him complete the transformation goal. But in some small companies, many salespeople actually play the role of customer service, and it is of little significance to communicate with them, because they may not know as much about users as you do. But today we have ruled out this situation, so all the following premises are that the salesperson is qualified.

So as an operation, what are the benefits of communicating with sales? Then read on.

First, help us locate the pain points of users more comprehensively and accurately.

When salespeople start to contact customers, a headache is what problems or needs users can tap. We all know that if we want to make a final deal, we must find the pain point of the user, but now it seems that there is no such point at all.

Many times, users come with interest, in their words: I'm just looking; Faced with this kind of user psychology, salespeople usually use various methods to tentatively find the pain point of users, that is, to find the breakthrough point;

Help for operation:

Do you feel that the process of salespeople looking for pain points is a bit similar to the portrait of our target users? You know, the pain points found by salespeople are all obtained through a lot of communication, so is it more valuable than your brainstorming?

What our operation needs to do is to accurately grasp the actual pain points of users after communicating with sales, and then it is much more convenient to push back the portrait of target users from the pain points.

Second, it provides ideas for operable copywriting.

Whether operating or selling, we must know that users' psychology will not solve small problems (for example, many people will not think that they are 100% satisfied with their jobs, but few people will jump ship immediately), and they will only think of solving big problems (for example, when car hazards threaten their families' lives, they may think of changing cars). Therefore, in the face of this kind of user psychology, in order to strengthen the demand of products in the eyes of users, salespeople usually constantly enlarge the pain points of users and the price to be paid behind the pain points. The main speech ideas are:

A, many small problems accumulate together to guide users to make decisions.

For example, many trivial things in life, accumulated over time, will lead to divorce between husband and wife, a lot of unhappiness accumulated at work, will lead to your final resignation and so on. There are many such scenes, and it may not cause any consequences if you put it on one thing alone, but every little makes a mickle, and quantitative change will cause qualitative change.

When a big problem needs to be solved, make a decision

For example, when hidden dangers in the car threaten the safety of family members, children's enlightenment toys can help children fall in love with learning completely in a short time, and video surveillance can see the situation at home at any time to ensure the safety of the elderly. When users are faced with such a major problem, it is easy to make a decision;

Help for operation:

In fact, the process of salespeople using various words to strengthen the demand of products in users' minds can help us provide ideas for some work in operation, such as product packaging copywriting. When we want users to establish the demand for products, to put it bluntly, it is to let users know that they need such a product.

We can use some words of the salesman to create a scene (such as a scene where many small problems accumulate to the end user to make a decision, or a scene where the user has to buy a product in order to solve a big problem, and so on). ) to let users know that they really need such a product.

Third, help us better analyze our competitors.

When users have a desire to buy, they will compare them through users, which is why they want to buy your home. Salespeople will analyze different competitors at this time, then list the advantages and disadvantages of each opponent, and finally highlight their own advantages;

Some sellers not only look up information from the Internet, but also pretend to be users to consult their opponents. Because they are sales, the questions they ask are generally more valuable.

These collected competitor information is actually very helpful for us to analyze the market and locate our own advantages!

Fourth, it can help us adjust our operational decisions.

Thirdly, sales are directly facing users. No matter what decision our operation makes on promotion and optimization, the best way to know whether users buy it is to ask their thoughts. The direct feedback from users is the most reliable.

For example, before planning an activity, we can let the sales team collect the activities that users like, and what kind of incentives are most concerned by users. Then you will be more grounded to plan activities based on these data;

Or after the website is revised, you can collect some users' experiences and feelings about the new website through sales, which places are better than the old website and which places need to be optimized. This will be very helpful for your next optimization, and will let you know that some things are not taken for granted, so you should calm down and listen to the voice of users.

This answer is provided by Guangzhou Lingling Station.