Peng, founder and CEO of Xiaobu Family Education
The conflict between the old and new parenting concepts: a bold attempt.
"I just want to do the right thing, awaken people's attention to family education and bring advanced early education concepts to more families. This is what I think is right. "
Peng's personal experience is no exaggeration to say that she was the "winner in life" before Xiaobu Early Education was founded at home. Stanford, Tsinghua Xueba, BCG, vice president of honey bud strategy, etc. She herself is the beneficiary of early family education. Under such influence, she also attaches great importance to her daughter's early education.
In the early education training for her daughter, Peng found such problems: First, the time spent studying in early education institutions is short and the number of times is not enough, so the effect cannot be guaranteed; Secondly, even if the frequency is enough, the cost of tens of thousands of dollars is on the one hand, and there is a gap between parents and institutions in the principles of knowledge involved in all courses. Parents don't know what each game means, and their children's ability has been improved.
"After each class, I consult my teacher, check the information over the wall, and study what children of this age can play." "I read nearly a hundred related books and books, sorted out the knowledge points and games, and then taught them to our aunt." This "high threshold" approach is an impossible task for most families. Peng said that families with many close friends are also deeply involved in "parenting troubles". Many friends will ask her about her parenting experience and methods. Over time, Peng became a "parenting expert" in her social circle.
Because of being consulted many times, Peng is constantly thinking about how to break through the traditional form. How can we help more families? How to express this complex knowledge in the simplest form?
She made a bold attempt to reconstruct family early education in the form of Internet products. Not only that, but unlike the traditional offline education institutions that act on children, she has set the direct target on parents.
"Many people think that what I do is difficult to commercialize. Parents' learning is very anti-human, and it will also be impacted by the traditional concept of parenting. In fact, as parents, they have the motivation to become better for their children. They just lack an opportunity, a form that can make them more acceptable and more in line with the characteristics of the times. " Peng said to him:
Breaking the game: "B to P to C" mode "reduces the burden" for more families.
"Our model should be called B to P to C (business to parents to children)." Peng smiled and summed up this small-step family education model.
"To teach parents as the goal. It is better to teach people to fish than to teach people to fish. " In Peng's words, each child's development trajectory is different. Only when parents really master the knowledge and methods and then act on their children can they penetrate into all aspects of their growth.
Because he is a parent, there are aunts and old people at home to help take care of the children. Peng believes that family learning experience is the key to determining whether users can accept the new concept of "family early education".
In order to realize the user value and help parents "reduce the burden", in practice, the core curriculum of Xiaobu preschool education at home is completely in the form of live video, and aunts and the elderly at home can also get started simply.
"There will be all kinds of small situations in the shooting process, which are the most authentic reactions of the baby and parents," Peng said. "The purpose of learning is not to let parents do exactly the same thing as the video. Every child is unique. We should teach our parents how to solve problems. "
Since the object is children, it means that there will be all kinds of uncontrollable situations on the spot. Peng told a short story. In the process of recording 14- 18 months old, a baby was afraid to touch the petals with his hands, showing a very resistant mood. The teacher didn't stop recording, but used different ways to guide the baby, tell the baby stories, let the baby water the flowers, transport the petals in his favorite car, etc ... Under the guidance of teachers and parents, the baby dared to touch the petals from resistance to the end.
"The original design of the stadium was to stick the petals on the adhesive wall. Our teacher didn't ask the baby to complete this' task', but let the baby dare to accept new things through guidance, "Peng said. "And we didn't remake it, so telling parents in such a small situation, the result is not important. Our aim is to establish parent-child relationship in this process. Children trust their parents in this process, and parents also look for ways to solve problems through observation. "
The course that could have been recorded in half an hour was finally recorded for more than two hours. In addition, the teacher prepares lessons in the early stage, arranges props on the shooting scene and edits them in the later stage. "Every minute that is finally presented to the user is exchanged by the staff behind it with 300 minutes of hard work."
From obscurity to the accumulation of 7.4 million users, in more than two years, Peng and her team beat the market with "new ideas+new models+products and services that conform to the times and are close to users' needs".
Become a destination for "more" families
"Equal education right is my ideal", Peng's tone is full of firmness and longing.
Peng always believes that the progress of science and technology has brought changes to people's lives. It is also the emergence of new technologies and the application of the Internet that give families and children in low-tier cities equal opportunities to obtain high-quality educational resources. "Xiao Bu hopes to use technology to bring more value to society and families in need."
Many studies at home and abroad have confirmed that children's intelligence development level is low in poor areas and families with low parents' education level and low income level. In the Online Assessment Report on Children's Ability Development released at home this year, a large number of sample data once again verified this point.
It is understood that this evaluation system was jointly completed by Xiaobu Jiayuan Education, experts from China Care for the Next Generation Working Committee and Dr. * * from Institute of Psychology, Chinese Academy of Sciences. The system involves five abilities with 265,438+0 sub-dimensions, including preschool children's learning, socialization, language, cognition and sports.
The report shows that families with annual income below100000, and caregivers with low education level, children's ability scores are relatively low. What makes Peng proud is that with the deepening of parents' involvement, small-step paid members have effectively accumulated their studies, breaking the negative effects brought by academic qualifications, family income and geography.
"This result is the embodiment of equality of educational rights and a small step. One of the biggest advantages of online education is that it can quickly penetrate into economically underdeveloped areas, where families and children need help most. We are also actively exploring how to help left-behind children get good early education. "
Speaking of the future, Peng is full of confidence. "We provide a platform for many parents who value family education to exchange and learn. On this platform, any parenting questions can be answered by trusted people. I hope Xiao Bu can become a' home' in the future. When parents think of family education, they can naturally think of Xiao Bu. " Peng said to him: