Arthur, the teacher of Justin Bieber, a famous young singer, was once photographed in a cocoa tea shop struggling with what kind of drink to order. Fashion bloggers from online celebrities also came to rub hot spots, and IT Girl Sarah from new york punched the card on the spot, indicating that CoCo milk tea has become a must-have item for fashion hipsters.
The price of a medium cup of foam tea is US$ 3.25 (about RMB 22.5), which is more than double the price in 9 yuan. Some goods are even more expensive than Starbucks. A cup of Starbucks coffee in the United States is almost $3, and a cup of CoCo milk tea is $4.25.
In fact, not only the United States, Britain and Canada have also been "captured". On the travel app, London CoCo tea shop is on the list.
For China people far away from home, CoCo milk tea represents a taste of home. At this time, milk tea is more than just a drink, but it is deeply missed by people. This is the same as other snacks with "memory killing", such as white rabbit toffee, coconut milk, Wangzai milk and so on.
Moreover, this actually involves people's nostalgia. People tend to think that the past is beautiful, and all the troubles in the past seem to disappear under the action of forgetting the pain in the human brain, so psychology has a special term "rose memory". Through nostalgia, people can "reproduce" the past scenes, thus bringing pleasant feelings. This should be the exclusive experience that CoCo milk tea brings to Chinese people.
With the rise of China, more and more Europeans and Americans are curious about China's culture, so they like to taste China's food. Milk tea originated in Chinese mainland, and after entering Taiwan Province, it evolved into a kind of foam tea with unique flavor. For foreigners, this imported beverage is novel and will naturally attract people to buy it. In addition, milk tea, which is common in China, is likely to be unique and delicious to foreigners.