"wow! I can really pull it out. My hand seems to hold a real car. " "It turns out that the captain of the car started like this!" The students put on 3D tracking glasses and held infrared pens to experience the operation themselves, and they were amazed again and again.
At present, virtual reality technology is mainly used in military and scientific research fields in colleges and universities, but it is far from enough in education and industry fields. In the future, we should strive to play a role in the civil field of different industries. In the perception of virtual reality, there are many researches on visual synthesis, but less attention is paid to hearing and touch, and the authenticity and real-time performance are insufficient. Devices based on smell and taste have not been commercialized. In addition, in the interactive effect, virtual reality technology is not enough to interact with human nature, and the effect in speech recognition and artificial intelligence is not satisfactory.
AR is more grounded
VR is still in the early stage of development, and the industry began to put forward the concept of AR. Explain the difference between the two in generous words: VR is not what happens in the real world, but a virtual space, so it needs immersion and immersion, while AR is augmented reality, adding virtual information to the real space.
Nintendo mobile game Pokemon Go is the best annotation of AR. It successfully drove the otaku and the otaku out of the house and chased a lively "Poké mon" running in the streets of the city. The game was first launched in Australia and New Zealand on July 7th, and quickly became a global topic, setting a number of records.
Pokemon Go is an AR-like experience, not a real AR strictly speaking. This game intercepts the mature part of AR technology, that is, with the help of mobile phone camera and image recognition, combined with LBS technology, it presents the fusion of real scenes and virtual images. Real AR games need higher algorithms and hardware to create an interactive experience between virtual images and reality.
If the definition of AR is strictly followed, then AR technology can be based on VR, but it is more difficult. At this stage, AR is mostly like Pokemon Go, but some mature technologies are selected. But consumers are willing to accept and enjoy the experience of combining reality with reality.
When VR hardware is immature, it provides a compromise solution for AR experience, which is beneficial to early market education and drives later consumption upgrade. With the progress of related technologies, mature AR hardware will provide excellent experience of "combination of reality and reality", while early market education will promote consumption upgrading. The broad application space and excellent interactive experience of AR hardware are expected to replace mobile phones and become the next generation mobile computing platform.
Digi-Capital, a market research organization, pointed out that virtual reality benefited from the great attraction of immersive closed-loop experience to gamers in the early stage of development, but in the long run, augmented reality has more powerful uses and a broader market. From 20 18 to 20 19, the AR market will surpass the VR market and reach12 billion USD in 2020, which is four times the size of the virtual reality market.
Industry is accumulating.
The development idea of AR cutting into the application market from the game field has been verified by the success of Pokemon Go. At present, the entertainment experience of mild AR can be realized based on the mobile phone camera.
It is reported that the filter function provided by Snapchat, a retouching tool, can detect people's facial features and add beards or realize the effect of spitting out rainbows from their mouths. Similarly, the FaceU application launched by the domestic Face Meng team detects the user's facial information in real time, superimposes rabbit ears and cartoon eyes, and sets off a wave of trial experience on social media.
At present, AR technology has been given priority in children's education. At the beginning of last year, Cub Neo brand launched the cognitive card of Pocket Zoo, an early childhood education product. Download the supporting App in the mobile phone, scan the card, and live, three-dimensional animals will appear in the child's palm. Once the product was launched, it was sought after by parents, and its sales in a single quarter exceeded 654.38 billion yuan.
AR has also gradually entered the field of automobile products from computers and electronic products. At present, some reversing vision functions can display the reversing guide line with track at the same time, which is a relatively simple application of AR technology. The further integration of AR and automobile driving includes HUD(Head-Up-Display) head-up display technology equipped with some high-end models at present. For more information, please pay attention to China Augmented Reality Industry Alliance or ARA.