First, we need to decide what kind of project to do. There are many kinds of educational programs at present, which are divided into junior stage, primary school and middle school. According to the types, there are mainstream K 12 culture classes and some quality education classes, such as memory, learning methods, styles, art and even learning robots.

According to the local education market, choose projects with a wide audience and local consumption habits and characteristics.

1. Only projects with a wide audience can open the market.

1) The first thing to consider is whether the audience of the project is wide. For example, the young Internet project has a small audience, only for preschool children, and the enrollment target range is small and it is difficult to enroll students. If we only do this project, the profit margin will be small. Similarly, projects that only make small improvements will face the same problem.

2) Secondly, we should consider whether the customer groups can be reused, because the resources of students are certain. For example, a student can sign up for Chinese subject knowledge, train his composition here, and even sign up for mathematics and English, but this situation is not suitable for newly-built schools, but only for mature schools to expand their enrollment by expanding their subjects.

3) Finally, we should also consider the number of years students attend colleges and universities, and the longer the years, the better. For example, from primary school to high school, registered primary school students may stay in your institution for many years or even ten years to realize the recycling of resources.

Only those who meet the local consumption habits will pay the bill.

1) Considering the local consumption level, for example, personalized one-on-one enrollment in county towns is relatively difficult, and classes are more easily accepted by parents.

2) Considering the educational awareness of local parents, educational awareness is closely related to consumption awareness. It is relatively easy to enroll students in big cities that also do piano training. If you do piano training in remote places, it is more difficult to recruit students. Because many parents in remote areas think that children who don't learn the piano have no effect on the exam. This shows that you need to cultivate parents' awareness when parents' awareness is not in place, and this process is very long, which greatly increases the difficulty of enrollment.

3. Have unique competitiveness

At present, many educational projects lack innovation and breakthrough, and homogenization is widespread. When choosing a project, we should consider whether the project has characteristics. Featured joining projects can effectively reduce the risk of market competition and improve the probability of success.

For example, do the same composition training, which is more attractive to children: a distinctive breathing composition or a sunny composition. The same is true of mathematics training, whether it is Olympic Mathematics that can improve children's mathematical thinking or magic mathematics.

In addition, the characteristics of teaching philosophy, curriculum system, courseware design and textbook design also need to be considered.

4. It is suggested that the project with physical education school should be selected first, and only the project with project system but no physical education should be carefully considered.

A headmaster in Tianjin introduced that his school was operating well at that time and wanted to continue to grow and develop, so he chose to join a project with good content. However, the headquarters only outputs content, and there is no teaching point, so he did not give useful support in marketing and operation guidance.

On the basis of the above, determine the specific subjects to join, and then go on a field trip to decide the project.

According to the local education market, choose projects with a wide audience and local consumption habits and characteristics.

1. Only projects with wide coverage can open the market.

1) The first thing to consider is whether the audience of the project is wide. For example, the young Internet project has a small audience, only for preschool children, and the enrollment target range is small and it is difficult to enroll students. If we only do this project, the profit margin will be small. Similarly, projects that only make small improvements will face the same problem.

2) Secondly, we should consider whether the customer groups can be reused, because the resources of students are certain. For example, a student can sign up for Chinese subject knowledge, train his composition here, and even sign up for mathematics and English, but this situation is not suitable for newly-built schools, but only for mature schools to expand their enrollment by expanding their subjects.

3) Finally, we should also consider the number of years students attend colleges and universities, and the longer the years, the better. For example, from primary school to high school, registered primary school students may stay in your institution for many years or even ten years to realize the recycling of resources.

Only those who meet the local consumption habits will pay the bill.

1) Considering the local consumption level, for example, personalized one-on-one enrollment in county towns is relatively difficult, and classes are more easily accepted by parents.

2) Considering the educational awareness of local parents, educational awareness is closely related to consumption awareness. It is relatively easy to enroll students in big cities that also do piano training. If you do piano training in remote places, it is more difficult to recruit students. Because many parents in remote areas think that children who don't learn the piano have no effect on the exam. This shows that you need to cultivate parents' awareness when parents' awareness is not in place, and this process is very long, which greatly increases the difficulty of enrollment.

3. Only with characteristics can we be competitive.

At present, many educational projects lack innovation and breakthrough, and homogenization is widespread. When choosing a project, we should consider whether the project has characteristics. Featured joining projects can effectively reduce the risk of market competition and improve the probability of success.

For example, do the same composition training, which is more attractive to children: a distinctive breathing composition or a sunny composition. The same is true of mathematics training, whether it is Olympic Mathematics that can improve children's mathematical thinking or magic mathematics.

In addition, the characteristics of teaching philosophy, curriculum system, courseware design and textbook design also need to be considered.

4. It is suggested that the project with physical education school should be selected first, and only the project with project system but no physical education should be carefully considered.

A headmaster in Tianjin introduced that his school was operating well at that time and wanted to continue to grow and develop, so he chose to join a project with good content. However, the headquarters only outputs content, and there is no teaching point, so he did not give useful support in marketing and operation guidance.

On the basis of the above, determine the specific subjects to join, and then go on a field trip to decide the project.