This conclusion is a bit frustrating and not suitable for me.
One day, I accidentally bought several books, such as "Mother and Baby Bonus", "Mother and Baby Category Winning Raiders" and "Mother and Baby Community Marketing", so I started reading with many questions.
After reading it, I felt that I had a bird's eye view of the maternal and child industry from top to bottom and saw the basic situation of an architecture, which was different from other service industries. But I still can't really solve the problem in my heart. What should I do? So I tried to find the rhyme of Beibei Ram and Butterfly recommended in the book.
These two companies are affiliated companies, Beibei Ram is a store of maternal and child products, and Butterfly Rhyme mainly provides postpartum repair services. After the consultation, the cost of joining is amazing, and there is no way to start without 1.2 million. Beibei Ram feels like a physical store with the pyramid mode of WeChat business. Although the initial fee is only 5,000 yuan, I really can't see where his profit lies. Community marketing is indeed a magic weapon for Beibei Ram. However, if we look at the products carefully, the two main sales categories of milk powder and diapers belong to low-end brands, which others have never heard of, but the prices are high-end, and some are even particularly high-end. So I won't consider it for the time being.
It's over again. No clue. I thought about taking a nanny first, but it was very troublesome to take the exam myself after I learned it, so I consulted the training institution. Expensive training fees and uncertainties are the reasons why I am entangled.
So how should we continue? So buy a courseware to see what others are doing. It's the course I'm watching now. Through the understanding of the course, I gradually understood something.
My direction can be positioned as two: maternal and child domestic trainer, maternal and child shop shopping guide or community marketer.
Specifically, it is to use the professional knowledge of parenting that I have learned to serve those in need.
Why set up a swimming pool? Not only taking a bath, but also balancing the baby's coordination, enhancing immunity and enhancing lung breathing ability.
How to do a good job in maternal and infant shopping guide? The key to maternal and child sales lies in related sales, so with this knowledge, one can make people trust you, and the other is to know where the customer's demand points are and how to convince and impress customers from the demand points.
Why do maternal and infant stores need community marketing? Because of the particularity of maternal and child industry, it is related to the scientific feeding of children and Ma Bao's psychological anxiety. For example, how many months does the child start to supplement calcium? What is the performance of calcium deficiency in children? When will it be enough? What are the causes of recurrent eczema in children? Because of allergic constitution, if you are intolerant of milk protein, try to drink protein-soluble milk powder, apply eczema cream externally and take proper care of eczema.
When the mother-baby store has established a community, these knowledge about baby-rearing will be conveyed to parents, as well as parenting education activities, lottery, sun-photo voting and so on.
Next, it is subdivided into posts, which need further study.
You must have a certificate in hand, and you must also have very proficient professional skills, such as massage for children. We should not only master theoretical knowledge, but also use it flexibly and appropriately according to actual needs.