Interpretation: New mothers pay more attention to brands, and good brands are trustworthy. Quality is as important as appearance. The quality and cost performance of products are the focus of new mothers. Sometimes, the quality and service of products determine the trust of mothers, and mothers will also have a good impression and trust because of the good quality and service.
2. Freshness and fashion are essential elements in the new mother's consumption concept.
Interpretation: New mothers have a high-quality material and spiritual foundation and are more likely to accept new things and new ideas. They are naturally more fashionable in parenting and need all kinds of fresh elements to assist parenting.
The parents of new mothers are often "authoritative", but now new mothers will educate their children with new knowledge and self-assertion, and choose intellectual products such as toys, books and early education CDs according to the knowledge they have gained in more communication platforms. They also prefer to experience new products and services and enjoy the exquisite parenting life, so fashionable maternal and child consumer goods came into being, and the changes in the maternal and child market were more abundant.
3. The income level will greatly affect the choice of new mothers.
Interpretation: High income cares more about the brand, while low income cares more about the price.
With the increase of family income, consumers' consideration of brand has obviously increased, but their consideration of price has obviously weakened. Successful maternal and infant brands have gained a favorable position in the minds of consumers, and this position is the most direct reason for the consumption behavior of families with consumption ability.