I also want to know, it seems that the conversion rate is abnormal, Taobao wants to trouble you, and I saw a set of data online, I don't know if it is accurate or not.

This is June to August, 20 1 1. There is little difference from month to month, and the increase and decrease will not be too big. If you have sent friends, please continue reading!

When consumers want to find goods after entering Taobao homepage, they click to enter step by step according to the default commodity classification of Taobao homepage until they find the goods. This is Taobao category search, and the category conversion rate is the single rate before finding the goods.

The conversion rate of "milk powder/complementary food/nutrition" is the highest, reaching 15.2%.

The mobile phone industry is the lowest, only 2.40%. Among them, women's clothing is 6.80% and men's clothing is 5.00%. The following is the conversion rate query of all categories of Taobao:

Industry conversion rate

Women's wear 6.80%

Men's wear 5.00%

Women's shoes 4.08%

Underwear 7.50%

Clothing accessories 7.00%

Children's wear/children's shoes/maternity dress 8.50%

Beauty and skin care/body/essential oil 10.40%

Household daily use/storage/gift 10.60%

Snacks/nuts/tea/specialties 9.40%

Online shop/network service/personalized customization/software 14.80%

3C Digital Accessories Market 9.60%

Luggage leather 4.20%

Cosmetics/Perfume/Hairdressing/Tools 10.20%

Ornaments 6.40%

Nutrition/Fresh/Fast Food/Ordering 9.30%

Bedding/cushion/towel/fabric 6.30%

Daily chemical/cleaning/nursing 1 1.60%

Sports shoes 4.90%

Decoration/lamps/hardware/safety/bathroom 6.50%

Diapers/Care/Feeding Products 14.20%

Personal care/health care/massage equipment 9.00%

Men's shoes 4.60%

Toys/dolls/models/cartoons/board games 6.40%

Cars/supplies/accessories/refits/motorcycles 6.20%

Kitchen/Tableware 7.90%

Educational toys/early education/children's lathes/travel 9. 10%

Electronic dictionary/electronic paper book/stationery 10.20%

Home decoration/curtains/carpets 5.60%

Outdoor/mountaineering/camping/tourism supplies 5.50%

Sports/yoga/fitness/fan supplies 6.90%

Books/magazines/newspapers 9.60%

Computer hardware/monitor/computer peripherals 6.00%

Mobile phone 2.40%

Household appliances 6.80%

Sportswear 4.40%

Kitchen appliances 5.30%

Furniture/furniture customization/IKEA procurement 3.70%

ZIPPO/ Swiss army knife/glasses, 7.80% polyester fiber

Animal/pet food and articles 10.70%

Milk powder/complementary food/nutrition 15.20%

Audio-visual equipment 4.80%

Adult products/contraception/family planning products 5.80%

Antiques/postal currency/calligraphy and painting/collection 6.00%

Brand watches/popular watches 3.60%

Flash card/USB flash drive/storage/removable hard disk 7.40%

Office equipment/consumables/related services 7.70%

Music/movies/stars/audio-visual 7.60%

Digital camera/video camera/photographic equipment 2.70%

Flower Express/Artificial Flowers/Green Gardening 6.40%

MP3/MP4/iPod/ recorder 3.20%

Video Games/Accessories/Games/Introduction 5.90%

Network equipment/network related 6.50%