The first choice is the area with the highest target population density, which is the maternity hospital. In order to facilitate and save time, maternal families tend to buy nearby, which can be said to be the best choice for the target crowd next to the maternity hospital.

However, such site selection also has disadvantages. First, there is a place near the hospital, and the store rent will be particularly high; Secondly, the competition pressure will be great, just as there will be N stationery stores near the school, the competition near the maternity hospital will generally be fierce; Finally, due to the particularity of the hospital, the mobility of customers is particularly large, and it is difficult to form a membership system, and it is also difficult to implement it interactively in the later stage.

The second choice is the business circle, which is one of the choices of all businesses. The biggest advantage is that the flow of people is large, but the target group is not clear. Many people go shopping, but the proportion of people who need pregnant women cannot be guaranteed. In addition, it is foreseeable that the rent in the business district is not cheap. At present, pregnant and baby shops in the business circle are often opened on the same floor as early education and children's playgrounds, and the number of target groups is slightly guaranteed.

The third is the community. Analysts predict that the trend of maternal and child stores will develop like convenience stores in the future, and the target population is the surrounding population. Community maternal and child stores should win word-of-mouth to ensure repurchase rate through good service. The service is not good and the passenger flow is low, so it is difficult for the stores to survive. Before choosing a community to open a shop, we must first understand the surrounding residents. The younger the residents, the more newlyweds there are, and the higher the consumption level, the better.

Pay attention to the details of site selection.

First of all, we should consider whether the roads around the store are wide, whether the traffic is smooth, and whether there is a parking lot nearby, which also provides more convenience for pregnant women or consumers who take their babies shopping.

Second, the location of the shop is best on the right. Everyone likes to walk on the right, so choose the corner carefully.

Third, be careful that the store is too short, which will make customers feel depressed and unwilling to stay for a long time.

Fourth, don't choose a storefront with too many steps and high ground. Pregnant women and children will find it inconvenient to climb stairs.

If you want to know more about it, you can pay attention to the worry-free platform for your baby's career and solve your worries.