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201310/7 was hosted by the Popular Science Committee of the Chinese Psychological Association, the online education project for parents of the China Care for the Next Generation Working Committee, with the assistance of iQiyi, and the "Science Early Education Development Summit Forum and Building Baby Launching Ceremony" hosted by Building Baby International Early Education was held in Beijing, Institute of Psychology, Chinese Academy of Sciences. Professionals from authoritative scientific research institutions, industry elites from all over the country and more than 20 media gathered to celebrate this grand event of early education industry.

Early education is a hot word nowadays. The industry is extremely prosperous, but under the prosperity, there are also many problems to be solved urgently. How is the development of early education in China? What is the connotation of early science education? What is the development prospect of early education market? This summit forum has conducted in-depth discussions on these core issues of early education. At the same time, the opening ceremony of the TV program "Building Block Baby Breaking into the World" aimed at popularizing the knowledge of early scientific education was also held at the same time.

Zhang Kan, Deputy Secretary-General of China Care for the Next Generation Committee, pointed out at the meeting that the core competitiveness of a country lies in science and technology, and the core competitiveness of science and technology lies in talents, and the competition for talents is before the age of six. Zhang Kan particularly emphasized that in the face of 654.38 million+600 million newborns every year, more scientific and standardized early education has become an inevitable and urgent trend. The practice, popularization and landing of scientific early education is an arduous but particularly beautiful undertaking, which requires the joint efforts of the government, scientific research institutions, media and enterprises.

Mei Jian, executive deputy secretary general of Chinese Psychological Association, further elaborated the policy environment of early education and the scientific research progress of early science education. While the government has issued a series of measures to encourage private enterprises to invest capital and urge the industry to regulate and self-discipline, scientific research institutions are also trying to shoulder their academic responsibilities, provide norms and standards for early education in China, and set up early education experimental bases in non-governmental organizations. As early as the beginning of 20 12, Building Block Baby International Early Education became the first early education experimental base in China, practicing the concept of scientific early education, helping young parents in China to understand their children and really enjoy wonderful parent-child time calmly.

Gao Wenbin, director of the Psychology Popularization Committee of the Chinese Psychological Association, explained the concept of scientific early education with three-dimensional balance in a simple way, and pointed out that early education must return to the root and respect the all-round and balanced development of children's "physical, intellectual and psychological abilities". As a representative brand of early education industry in China, Dr. Cyndi Luo, member of the Psychology Popularization Working Committee of Chinese Psychological Association and chief education officer of Building Block Baby International Early Education, introduced how the early education center put the concept of scientific early education into practice, reported the application of three-dimensional balance in teaching and the four-in-one scientific early education model, and showed the initial achievements of Building Block Baby in exploring the standardization of scientific early education, which won high praise from the participants.

Obviously, under the effective guidance of the government, scientific research institutions and some enterprises in the early education industry have been exploring the direction of scientific early education and achieved initial results. The TV program "Building Block Baby Entering the World" is one of the achievements of scientific early education under the great demand environment. On the morning of 20 13, 10 and 17, the first domestic TV program of early science education, Building Block Baby Entering the World, was held at the Summit Forum of Early Science Education Development. The creative staff came to the event site to create momentum for the program's launch. Iqiyi website, Baby Magazine, Cradle Network, Shanxi Radio and Television Children's Channel, China Women's Publishing House and many other media and partners went to the scene to congratulate. It is reported that the program will be broadcast on more than 50 TV stations and video websites such as iQiyi, which can be watched by millions of families of infants aged 0-6.

At the opening ceremony, Mr. Yang Xianghua, vice president of iQiyi, spoke highly of the production level of "Building Block Baby Breaking the World". He said that he is the father of three children, and both he and his children like such an entertainment program. Parents can learn how to educate their children from an early age, and children can imitate various early developmental behaviors and exercise their abilities from building blocks and cute cartoon images of babies. Yang Xianghua, vice president, said that Aiqiyi is the platform with the largest number of viewers for infant families in China, and this early education video program, which is very suitable for parents and children to watch and learn together, will be online on the Aiqiyi Education Channel, and the building blocks will attract more families of school-age infants to love and pursue.

Zhou, the producer of the column, said: A comprehensive survey of the domestic early education market shows that there are more than 20 early education brands and nearly 2,000 private early education institutions, including local and foreign brands, providing early education services for children in China, benefiting about 6,543,800 children in China. However, compared with the 80 million preschool children in China, this is only a drop in the bucket, which requires the joint efforts of more enterprises, media and government. At present, there are two ways to do a good job in the early education of these school-age infants: one is to participate in the courses of early education centers; The second is to watch the programs of early science education and receive education through books and video programs. Then, the launch of the TV program "Building Block Baby" and the way of network and platform linkage will make up for the regret that some families cannot accept early education courses for various reasons. You can learn about the scientific early education connotation of building block baby through TV platform, network platform, mobile terminal platform and even books.

Building block baby into the world contains several independent versions, which are linked through the network and platform. At the same time, it is broadcast simultaneously on 50 TV stations and large-scale websites such as iQiyi, with corresponding books and magazines. Comply with the new trend of media development, build an all-media chain, and spread free and convenient early science education to more families, especially those in third-and fourth-tier cities and remote cities through TV, video websites, magazines and books.

It is believed that with the joint efforts of scientific research institutes, early education centers, production institutions and media platforms, nearly 654.38 billion infant families in China can contact and accept the concept and content of scientific early education, and early education in China is developing in a more scientific and brighter direction.